From Nonprofit Founder To Building A $300M Pilates Business
My First Million18 Sep 2024

From Nonprofit Founder To Building A $300M Pilates Business

Get next week's episode early, watch it right now: https://clickhubspot.com/mbe Episode 630: Sam Parr ( https://x.com/theSamParr ) talks to Anne Mahlum ( https://www.instagram.com/annemahlum/ ) about starting an $8M/yr charity from scratch and betting her entire life savings ($175K) on a pilates studio. — Show Notes: (0:00) Building a $8M/yr non-profit (16:27) The economics of [solidcore] (22:07) Play a game you can win (24:16) How to be a killer negotiator (27:00) Turning down $75k (30:39) 0 - 27 locations in 4 years (43:50) Idea: Endurance events (50:21) Idea: Taboo for recruiters (51:37) Idea: AI Personal trainer (56:45) Idea: SeatGeek for airlines — Links: • Back on My Feet - https://backonmyfeet.org/ • [solicore] - https://www.solidcore.co/ • 29029 - https://29029everesting.com/ • HYROX - https://hyrox.com/ • OxeFit - https://www.oxefit.com/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episoder(821)

How to win in ecom in 2025 (from a $200M/yr marketer)

How to win in ecom in 2025 (from a $200M/yr marketer)

Episode 684: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Sean Frank ( https://x.com/SeanEcom ) about his $200M ecom playbook.  — Show Notes:  (0:00) Sean's first million (8:35) $5M - $200M in 6 years (25:57) What people get wrong in ecom (30:33) Case study: HexClad (36:52) Fast-emerging trends (40:57) How to spot trends (44:54) Services-to-product playbook (51:47) Sean calls his shot (54:01) Winning at the trends game (59:01) Being outspoken on the internet — Links: • Operators Podcast - https://www.youtube.com/@Operators9  • Ridge - https://ridge.com/  • PostPilot - https://www.postpilot.com/  • LVMH - https://www.lvmh.com/en  • Tapestry - https://www.tapestry.com/  • HexClad - https://hexclad.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

10 Mar 1h 6min

The Greatest Mind Hacks in Marketing History (Craig Clemens Interview)

The Greatest Mind Hacks in Marketing History (Craig Clemens Interview)

Episode 683: Shaan Puri ( https://x.com/ShaanVP ) sits down with Craig Clemens ( https://x.com/craigclemens ) to talk about the greatest marketing lines in history.  — Show Notes:  (0:00) Intro (2:22) Does not contain an illegal sexual stimulant (9:09) 4-hour erection (10:56) Operators are standing by (15:17) They’re eating the cats (21:54) A diamond is forever (26:09) Buy these worms, catch more fish (30:26) Joseph Duveen (41:30) Every ‘no’ has a value (44:46) Be a consumer of ads — Links: • Golden Hippo - https://www.goldenhippo.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

6 Mar 51min

He launched a sweaty startup in high school. Now he'll be a millionaire by 18

He launched a sweaty startup in high school. Now he'll be a millionaire by 18

Episode 682: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to three high school founders about their biggest business problems.   — Show Notes:  (0:00) Intro (5:02) Sunshine Exteriors (29:16) Teens2Table (45:53) Totally Mums — Links: • Formidable Fellows - http://formidablefellowship.org/  • Sunshine Exteriors - https://www.hhpressurecleanings.com/  • Teens2Table - https://www.teens2table.com/  • Totally Mums - https://www.instagram.com/abigayle_lett  • “Getting Everything You Can Out of Everything You’ve Got” - https://tinyurl.com/4rb9z8jd  • How to Cold Email Like a Boss - https://copywritingcourse.com/heres-how-to-cold-email-like-a-boss/  • Gary Halbert Letter - https://swiped.co/file/famous-dollar-letter-by-gary-halbert/  • Sonith on X - https://x.com/sonith__/highlights  • NextDoor - https://nextdoor.com/  • 1-800-Got-Junk - https://www.1800gotjunk.com/  • “The Sweaty Startup” - https://tinyurl.com/2eftpkv6  • Quiet Light Brokerage - https://quietlight.com/  • Future Titans - https://www.youtube.com/@future_titans  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

3 Mar 1h 11min

I Made $50M Buying & Running Boring Businesses

I Made $50M Buying & Running Boring Businesses

Episode 681: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Brent Beshore ( https://x.com/BrentBeshore ) about buying profitable businesses.  — Show Notes:  (0:00) $50K/yr to 9 figures (6:04) Accidentally buying a $1M business for $0 (11:06) Just In Time learning (14:11) Buying cash flow businesses (20:30) Private equity or index? (24:26) Buffett's near-death experience (32:54) How to buy your first small business (36:02) Brent's one-liner speed run (47:33) Shaan asks Brent how to hire a CEO — Links: • Permanent Equity - https://www.permanentequity.com/  • Enneagram Test - https://enneagramtest.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

28 Feb 1h

We talk to the guy who knows Silicon Valley’s darkest secrets

We talk to the guy who knows Silicon Valley’s darkest secrets

Episode 680: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Nick Bilton ( https://x.com/nickbilton ), investigative journalist and author of American Kingpin and Hatching Twitter.  — Show Notes:  (0:00) Intro (7:03) Inside a criminal mind (12:57) Getting people to open up (20:49) The real story behind Twitter (29:40) The auras of Trump, Bezos, Musk (33:13) Becoming a journalist (37:24) Steve Jobs' reality distortion field (43:16) Who has it all in Silicon Valley? (49:43) Being a professional asshole (57:56) Nick's next story (1:03:38) Storytelling — Links: • American Kingpin - https://tinyurl.com/yckc6smh  • Hatching Twitter - https://tinyurl.com/3ah2j9ym  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

26 Feb 1h 18min

The TikTok strategy that’s printing MILLIONS right now… (ft. Rob The Bank)

The TikTok strategy that’s printing MILLIONS right now… (ft. Rob The Bank)

Episode 679: Shaan Puri ( https://x.com/ShaanVP ) sits down with Robert Oliver ( https://x.com/thegeniusceo ) to break down his $100M TikTok strategy.  — Show Notes:  (0:00) TikTok Gold Rush (13:00) The Playbook (23:00) Brands crushing it (36:00) Trends: Lookmaxing, pet luxuries, niche communities (51:30) Mistakes to avoid (1:03:00) Character design — Links: • Rob The Bank on YouTube - https://www.youtube.com/@robthebankmotion • Rob The Bank on TikTok - https://www.tiktok.com/@thegeniusceo  • KaloData - https://www.kalodata.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

24 Feb 1h 24min

Silicon Valley OG shares crazy stories from Zynga early days + 3 business ideas

Silicon Valley OG shares crazy stories from Zynga early days + 3 business ideas

Episode 678: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Siqi Chen ( https://x.com/blader ), the founder of Runway.com. — Show Notes:  (0:00) Early days at Zynga  (14:34) Business ideas (52:18) Touchy-feely class (1:07:24) Siqi’s favorite interview question (1:12:48) Insane growth of ElevenLabs — Links: • Limitless - https://www.limitless.ai/  • Rewind - https://www.rewind.ai/  • Runway - https://runway.com/  • Hoffman Institute - https://www.hoffmaninstitute.org/  • Pump - https://pump.fun/board  • ElevenLabs - https://elevenlabs.io/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

19 Feb 1h 19min

What’s truly going on inside DOGE?

What’s truly going on inside DOGE?

Episode 677: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) go inside what’s happening with DOGE. — Show Notes:  (0:00) The wild story of Iron Mountain (17:39) Our take on DOGE (28:20) Government contract side quest (33:14) Elon vs Sam Altman PPV (39:16) How does Elon never get tired tho? (48:23) Life in situ (58:09) Casting call: $100K to the new MFM field correspondent — Links: • “The Many Lives of Iron Mountain” - https://tinyurl.com/t4drtpdb  • “How the Economic Machine Works” - https://tinyurl.com/ydp966p9  • “Principles for Dealing with the Changing World Order” - https://tinyurl.com/2evfs6bd  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

17 Feb 1h 4min

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