The Chris Voss Show Podcast – Unlocking the Power of Experiential Marketing with Pauline Oudin CEO and Partner of Gradient Experience

The Chris Voss Show Podcast – Unlocking the Power of Experiential Marketing with Pauline Oudin CEO and Partner of Gradient Experience

Unlocking the Power of Experiential Marketing with Pauline Oudin CEO and Partner of Gradient Experience

Gradientexperience.com

About the Guest(s):
Pauline Oudin is the CEO and Partner of Gradient Experience, an experiential marketing agency that emphasizes elevating human connections to drive results. Throughout her career, Pauline has consistently delivered measurable successes for high-profile brands including Cartier, Beam Suntory, and the L’Oreal Group. A French native with over 30 years spent across the US and UK, she is celebrated for her innovative and creative approach to marketing by Fast Company.

Episode Summary:
In this engaging episode of The Chris Voss Show, host Chris Voss dives into the dynamic world of experiential marketing with his guest, Pauline Oudin. As the CEO and Partner of Gradient Experience, Pauline shares her expert insights on how transforming human interactions can powerfully elevate brand results. They explore the nuances of experiential marketing, distinguishing it from traditional marketing and discussing its long-term impact on consumer loyalty and brand recognition.

Pauline illustrates the value of creating memorable experiences over passive advertising. Through detailed examples from high-profile clients such as Cartier and Beam Suntory, she explains how brands can foster emotional connections and enhance consumer engagement. Additionally, the conversation touches on the innovations in measurability within the field, demonstrating how modern tools can track the effectiveness of these interactive campaigns. Pauline emphasizes the importance of integrated, participatory, and community-building approaches in making these experiences truly impactful.

Key Takeaways:
Experiential Marketing Defined: Unlike traditional advertising, experiential marketing involves creating interactive and participatory experiences that foster emotional connections and brand loyalty.
Measurability Innovations: New AI tools and technologies are enhancing the ability to measure the long-term impact of experiential marketing, providing deeper insights into customer engagement and ROI.
Case Studies: Examples from major brands like Cartier and Beam Suntory highlight how well-executed experiential marketing campaigns can create lasting impressions and build community.
Pandemic Adaptations: The episode discusses how brands adapted their strategies during the pandemic, emphasizing the continued need for live, interactive content.
Priceless Brand Connections: Pauline underscores the importance of prioritizing long-term customer relationships and brand integrity over short-term sales tactics.

Notable Quotes:
“When you think about most marketing, brands tell you a story…experiential marketing is all about living the story.” – Pauline Oudin
“Hearts move minds. We like to believe we are logical when we purchase products, but at the end of the day, it’s all about emotional connections.” – Pauline Oudin
“In experiential marketing, it’s not just about who was affected on the day of the event, but the ripples that experience creates.” – Pauline Oudin
“We live in such an exciting time with AI tools allowing us to measure things we couldn’t before.” – Pauline Oudin
“If you turn off your social media ads and your TV spots, what’s left is what you’ve built in brand equity.” – Pauline Oudin

Episoder(1999)

The Chris Voss Show Podcast – Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP

The Chris Voss Show Podcast – Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP

Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP Facebook.com/Drchatters

19 Jul 20201h 26min

The Chris Voss Show Podcast – Neil Gordon, Speaker Coach Talks About How To Be A Better Leader, Seller and Speaker

The Chris Voss Show Podcast – Neil Gordon, Speaker Coach Talks About How To Be A Better Leader, Seller and Speaker

Neil Gordon, Speaker Coach Talks About How To Be A Better Leader, Seller and Speaker

18 Jul 20201h 1min

The Chris Voss Show Podcast – Santia Deck, WFLA Athlete, CEO of Trounus & First Woman Pioneer in Football & Shoes!

The Chris Voss Show Podcast – Santia Deck, WFLA Athlete, CEO of Trounus & First Woman Pioneer in Football & Shoes!

Santia Deck, WFLA Athlete, CEO of Trounus & First Woman Pioneer in Football & Shoes! Queenofabs.com Tronusofficial.com

17 Jul 202024min

The Chris Voss Show – Begin Again: James Baldwin’s America and Its Urgent Lessons for Our Own by Eddie S. Glaude Jr.

The Chris Voss Show – Begin Again: James Baldwin’s America and Its Urgent Lessons for Our Own by Eddie S. Glaude Jr.

Begin Again: James Baldwin’s America and Its Urgent Lessons for Our Own by Eddie S. Glaude Jr. Eddie S Glaude Jr. Princeton.edu NEW YORK TIMES BESTSELLER • James Baldwin grew disillusioned by the failure of the civil rights movement to force America to confront its lies about race. In our own moment, when that confrontation feels more urgently needed than ever, what can we learn from his struggle? “In the midst of an ugly Trump regime and a beautiful Baldwin revival, Eddie Glaude has plunged to the profound depths and sublime heights of Baldwin’s prophetic challenge to our present-day crisis.”—Cornel West We live, according to Eddie S. Glaude Jr., in a moment when the struggles of Black Lives Matter and the attempt to achieve a new America have been challenged by the election of Donald Trump, a president whose victory represents yet another failure of America to face the lies it tells itself about race. From Charlottesville to the policies of child separation at the border, his administration turned its back on the promise of Obama’s presidency and refused to embrace a vision of the country shorn of the insidious belief that white people matter more than others. We have been here before: For James Baldwin, these after times came in the wake of the civil rights movement, when a similar attempt to compel a national confrontation with the truth was answered with the murders of Medgar Evers, Malcolm X, and Martin Luther King, Jr. In these years, spanning from the publication of The Fire Next Time in 1963 to that of No Name in the Street in 1972, Baldwin transformed into a more overtly political writer, a change that came at great professional and personal cost. But from that journey, Baldwin emerged with a sense of renewed purpose about the necessity of pushing forward in the face of disillusionment and despair. In the story of Baldwin’s crucible, Glaude suggests, we can find hope and guidance through our own after times, this Trumpian era of shattered promises and white retrenchment. Mixing biography—drawn partially from newly uncovered interviews—with history, memoir, and trenchant analysis of our current moment, Begin Again is Glaude’s endeavor, following Baldwin, to bear witness to the difficult truth of race in America today. It is at once a searing exploration that lays bare the tangled web of race, trauma, and memory, and a powerful interrogation of what we all must ask of ourselves in order to call forth a new America. Eddie S. Glaude Jr. is a scholar who speaks to the black and blue in America. His most well-known books, Democracy in Black: How Race Still Enslaves the American Soul, and In a Shade of Blue: Pragmatism and the Politics of Black America, take a wide look at black communities and reveal complexities, vulnerabilities, and opportunities for hope. Hope that is, in one of his favorite quotes from W.E.B Du Bois, “not hopeless, but a bit unhopeful.” Other muses include James Baldwin, Malcolm X, and Bobby “Blue” Bland. In addition to his readings of early American philosophers and contemporary political scientists, Glaude turns to African American literature in his writing and teaching for insight into African American political life, religious thought, gender and class.

14 Jul 202056min

The Chris Voss Show Podcast – Lean AI: How Innovative Startups Use Artificial Intelligence to Grow by Lomit Patel

The Chris Voss Show Podcast – Lean AI: How Innovative Startups Use Artificial Intelligence to Grow by Lomit Patel

Lean AI: How Innovative Startups Use Artificial Intelligence to Grow by Lomit Patel Theleanai.com

13 Jul 202051min

The Chris Voss Show Podcast – Social Justice & Change with Devin D. Thorpe, Author & Utah Congressional Candidate 2020

The Chris Voss Show Podcast – Social Justice & Change with Devin D. Thorpe, Author & Utah Congressional Candidate 2020

Social Justice & Change with Devin D. Thorpe, Author & Utah Congressional Candidate 2020 Devinthorpe.com Amazon Link

12 Jul 20201h 6min

The Chris Voss Show Podcast – Jason DeBono, VP of NuView Trust Company on Self-Directed IRA’s

The Chris Voss Show Podcast – Jason DeBono, VP of NuView Trust Company on Self-Directed IRA’s

Jason DeBono, VP of NuView Trust Company on Self-Directed IRA’s Nuviewtrust.com

8 Jul 202032min

The Chris Voss Show Podcast – Tim Hughes, CEO of DLA Ignite & Book Author

The Chris Voss Show Podcast – Tim Hughes, CEO of DLA Ignite & Book Author

Tim Hughes, CEO of DLA Ignite & Book Author https://dlaignite.com/

6 Jul 202058min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
kommentarer-fra-aftenposten
rss-borsmorgen-okonominyhetene
lydartikler-fra-aftenposten
finansredaksjonen
rss-vass-knepp-show
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
okonomiamatorene
morgenkaffen-med-finansavisen
utbytte
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-rettssikkerhet-bak-fasaden-pa-rettsstaten-norge-en-podcast-av-sonia-loinsworth-og-foreningen-rettssikkerhet-for-alle
lederpodden
arcticpodden