Podcast Episode
99% Invisible1 Sep 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Episoder(752)

Mini-Stories: Volume 1

Mini-Stories: Volume 1

Host Roman Mars talks to the 99pi producers about their favorite “Mini-Stories.” These are little anecdotes or seeds of a story about design and architecture that can’t quite stretch into a full episode, but the staff loves them anyway. Roman talks … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

20 Des 201627min

Plat of Zion

Plat of Zion

The urban grid of Salt Lake City, Utah is designed to tell you exactly where you are in relation to Temple Square, one of the holiest sites for Mormons. Addresses can read like sets of coordinates. “300 South 2100 East,” … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

14 Des 201617min

Guano Island

Guano Island

In 2014, President Obama expanded the Pacific Remote Islands Marine National Monument, making it the largest marine preserve in the world at the time. The expansion closed 490,000 square miles of largely undisturbed ocean to commercial fishing and underwater mining. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

6 Des 201618min

NBC Chimes

NBC Chimes

The NBC chimes may be the most famous sound in broadcasting. Originating in the 1920s, the three key sequential notes are familiar to generations of radio listeners and television watchers. Many companies have tried to trademark sounds but only around … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

29 Nov 201613min

Dollar Store Town

Dollar Store Town

Dollar stores are not just a U.S. phenomenon. They can be found in Australia and the United Kingdom, the Middle East and Mexico. And a lot of the stuff—the generic cheap stuff for sale in these stores—comes from one place. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

23 Nov 201615min

Reverb

Reverb

Through a combination of passive and active acoustics, architects and acousticians can control the sounds of spaces to fit any kind of need. With sound-proofing and selective-amplification, we can add reverb or take it away. We can make churches sound … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 Nov 201618min

Ten Letters for the President

Ten Letters for the President

People who write the White House know that the president himself will most likely not see their message. Many of their letters start with phrases like, “I know no one will read this.” Although someone does read those letters. And … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

8 Nov 201614min

The Shift

The Shift

Every now and again, a truly great athlete shatters all previous assumptions about what’s possible to achieve in a sport. When this happens, opposing teams scramble to find ways to stop them or slow them down. In basketball, teams tried … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

1 Nov 201616min

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