Podcast Episode
99% Invisible1 Sep 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Episoder(753)

DIY Space Suit

DIY Space Suit

Cameron Smith is building a space suit in his apartment. He’s not an astronaut. He’s not even an engineer. Cameron Smith is an archaeologist–on faculty in the anthropology department at Portland State University in Oregon. But Cameron is an explorer … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Des 201312min

Future Screens are Mostly Blue

Future Screens are Mostly Blue

We have seen the future, and the future is mostly blue. Or, put another way: in our representations of the future in science fiction movies, blue seems to be the dominant color of our interfaces with technology yet to come. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

21 Nov 201319min

Unbuilt

Unbuilt

There is an allure in unbuilt structures: the utopian, futuristic transports, the impossibly tall skyscrapers, even the horrible highways, all capture our imagination with what could have been. Whether these never built structures are perceived as good or bad, they … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

13 Nov 201319min

Revolving Doors

Revolving Doors

The story goes like this: Theophilus Van Kannel hated chivalry. There was nothing he despised more than trying to walk in or out of a building, and locking horns with other men in a game of “oh you first, I … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

6 Nov 201314min

All the Buildings

All the Buildings

I love those moments when you’re walking in your neighborhood and suddenly nothing is familiar. In a good way. Sean Cole began seeing his neighborhood, actually the whole city of New York, with new eyes because of one artist who … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

29 Okt 201317min

Kickstart Season 4 of 99% Invisible- Weekly Episodes

Kickstart Season 4 of 99% Invisible- Weekly Episodes

99% Invisible started as a side project I made in my bedroom at night, and after two years of making the program, I turned to Kickstarter to see if I should keep it going. To my great surprise, the Season … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

23 Okt 20133min

Wild Ones Live

Wild Ones Live

We have one cardinal rule on 99% Invisible: No cardinals. Meaning, we deal with the built world, not the natural world. So, when I read Jon Mooallem’s brilliant book, Wild Ones: A Sometimes Dismaying, Weirdly Reassuring Story About Looking at … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

14 Okt 201330min

Strowger and Purple Reign Redux

Strowger and Purple Reign Redux

If you are an undertaker in 1878 Kansas City, and you learn that your competitor’s wife works as a telephone switchboard operator and has been diverting business calls meant for you to her husband, you have a few potential courses … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2 Okt 201322min

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