Podcast Episode
99% Invisible1 Sep 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Episoder(752)

Derelict Dome

Derelict Dome

In the Cape Cod town of Woods Hole, buildings are not usually dome-shaped. Producer Katie Klocksin was pretty surprised when she came across one. Katie started asking around about the dome.  She found it was built by the late Buckminster … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Okt 201213min

The Political Stage

The Political Stage

On this special edition of 99% Invisible, we joined forces with Andrea Seabrook of DecodeDC to investigate all the thought that goes into the most miniscule details of a political campaign. Andrea was the star of episode #48 of 99% … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

12 Okt 201212min

Q2

Q2

Benjamen Walker had a theory that priority queues are changing the American experience of waiting in line. So he visited amusement parks, highways, and community colleges to find out how these priority queues work and who is using them. What … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2 Okt 201213min

A Series of Tubes

A Series of Tubes

Pneumatic (adj.):  of, or pertaining to, air, gases, or wind. In the world before telephone, radio, and email, the tasks of transmitting information and moving material objects were essentially the same challenge.  The way you sent someone a message was … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

20 Sep 201215min

BackStory- Heyward Shepherd Memorial

BackStory- Heyward Shepherd Memorial

I only recently started listening to BackStory with the American History Guys, but it’s already earned a top spot in my crowded weekly rotation. With great stories and lively discussion, the “History Guys” connect our history to the present day. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

10 Sep 201212min

Two Storeys

Two Storeys

While we’re gearing up for season 3, we present two pieces from two shows we love: First up, Language Bites from RTE Choice in Ireland. Language Bites is a series of 1-minute programs exploring the origins of popular phrases in … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

22 Aug 20128min

Names vs The Nothing

Names vs The Nothing

New Public Sites is an investigation into some of the invisible sites and overlooked features of our everyday public spaces. These are the liminal spaces within cities that are not traditionally framed as “public space” because, quite frankly, they are … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

6 Aug 201212min

Some Other Sign that People Do Not Totally Regret Life

Some Other Sign that People Do Not Totally Regret Life

Sean Cole is a poet and he knows what you think of that. He is also a radio producer. One night, drunk and stumbling around the Hudson River with his friend Malissa O’Donnell, he discovered a monument — two of … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Jul 201216min

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