Chase Buckle, Trends Manager at GlobalWebIndex, on the impact of the Grey Pound on online trends.

Chase Buckle, from GlobalWebIndex, joins the podcast to talk about how the pandemic has changed the balance of power in consumer spending and habits. Increasingly an older generation is dominating social and ecommerce. GenZ were already online, and with greater spending power when it comes to groceries and other big ticket items, marketeers cannot ignore the Grey Pound.