How is AI helping inform and inspire the people behind the world's leading brands?
Tech Talks27 Mai 2024

How is AI helping inform and inspire the people behind the world's leading brands?

Today’s show is a trip to Rio de Janeiro and the first of five talks (one every day) that revisit the themes of Web Summit Rio. This first talk is about technology, AI and the future of ‘brand’ creation and marketing. David sat down with R/GA’s Alex Sehnaoui (Global Chief Growth Officer) and Melissa Jackson Parsey (SVP Global MD, Brand Design and Consulting), who were in Rio to talk about the idea of building your brand as an operating system.


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The music on Tech Talks is created by London artist Lemzi: www.lemzi.com

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Episoder(948)

The Ad Is Cringe. 300 Million Views Don’t Care.

The Ad Is Cringe. 300 Million Views Don’t Care.

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Is Your Data Lying to Your Board?

Is Your Data Lying to Your Board?

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My Job Didn’t Exist When I Started Coding

My Job Didn’t Exist When I Started Coding

Eight years ago, Janine Luk was teaching herself to code at night and at weekends while working in marketing. The job she does now didn’t exist. Today, plenty of young people hesitate to start, convin...

19 Okt 32min

The Truth About the Paper Behind Global Trade

The Truth About the Paper Behind Global Trade

Somewhere in a port right now, a cargo document is being stamped by hand. By the figures Steve Hemmings has seen, between 60% and 80% of global maritime trade is still on paper. That’s not because the...

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Should a 16-Year-Old Have to Run His Own Crisis Helpline?

Should a 16-Year-Old Have to Run His Own Crisis Helpline?

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14 Okt 28min

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You Can’t Move Fast and Break the Grid

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13 Okt 28min

Every CEO Is Living Through Y2K Again

Every CEO Is Living Through Y2K Again

Overnight, Neil Fox argues, a developer can become a supervisor of AI agents. That is not a tooling upgrade. It is an identity shift, and most organisations have no plan for it.Neil, Chief Transformat...

12 Okt 32min

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Your Agents Are Junior Staff. Who’s Checking Their Work?

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9 Okt 35min

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