How is AI helping inform and inspire the people behind the world's leading brands?
Tech Talks27 Mai 2024

How is AI helping inform and inspire the people behind the world's leading brands?

Today’s show is a trip to Rio de Janeiro and the first of five talks (one every day) that revisit the themes of Web Summit Rio. This first talk is about technology, AI and the future of ‘brand’ creation and marketing. David sat down with R/GA’s Alex Sehnaoui (Global Chief Growth Officer) and Melissa Jackson Parsey (SVP Global MD, Brand Design and Consulting), who were in Rio to talk about the idea of building your brand as an operating system.


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The music on Tech Talks is created by London artist Lemzi: www.lemzi.com

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Episoder(957)

Is the Person You Hired Actually the One Doing the Work?

Is the Person You Hired Actually the One Doing the Work?

A candidate clears every stage of a hiring process and reaches final screening. Then the liveness check flags them as AI-generated. The client's first instinct? Assume the software got it wrong. Callu...

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Drink Your Own Champagne, But Don’t Drink Alone

Drink Your Own Champagne, But Don’t Drink Alone

The people who built your client relationships may no longer be equipped to have the conversation your customers now want. That is the dilemma Harald Nuij, EMEA CEO at Pax8, hears from service provide...

2 Nov 27min

If Your AI Agent Goes Wrong, Whose Name Is On It?

If Your AI Agent Goes Wrong, Whose Name Is On It?

Last year, Harvey Nash’s Digital Leadership Report found a third of firms seeing a return on AI. This year it says two-thirds. David thinks that’s rubbish, and Faye Murray, Field Chief Data Officer fo...

30 Okt 34min

The Truth About 'Good Enough' AI

The Truth About 'Good Enough' AI

Eight years ago, Gene Reich was running an MSP and worried about help desk phishing: callers who weren't who they claimed to be, and sensitive data littered across email and ticketing systems. He and ...

29 Okt 22min

No Time to Mourn: Building a Tech Career Through a War

No Time to Mourn: Building a Tech Career Through a War

One morning, Diana Kocheva learns that the classmate she’d sat beside since she was seven has died. There is no time to mourn. There’s work, a podcast to record, and a mother in Zaporizhzhia who needs...

28 Okt 31min

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Are You Assembling the Avengers While the Moment Passes?

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27 Okt 27min

Why I Was Grateful When COVID Killed My Business

Why I Was Grateful When COVID Killed My Business

In 2020, every bar and restaurant shut, and the social media marketing business Tom Shaw had built for them went with them. With no clients left to answer to, he decided to learn to code. Today, as a ...

26 Okt 21min

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Why My Investment App Knew I Was on the Phone

Justin Pagano was on a phone call when he opened his investment app, and a banner appeared: we’re not calling you, and we’d never ask for this. No block, no extra step, just a nudge at the exact momen...

23 Okt 30min

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