Peter Lyall | The Role of Marketing Communications Within M&A
M&A Masters2 Des 2020

Peter Lyall | The Role of Marketing Communications Within M&A

On this week’s episode of M&A Masters, we’re joined by special guest, Peter Lyall, Group Director of Strategy at Fifth Ring, a marketing communications, or marcomm, company with locations in the Americas, Europe, and Asia. They promote the ultra-simple message of helping B2B companies sell more stuff and build better brands. Peter’s goal during this episode is to shed some light on the role of marcomms during M&A transactions and to explain why this is often a blind spot during the acquisition process.


“There are quite a few skeptics about the role of marcomms within an M&A transaction, even to the point of saying that the brand isn't important,” says Peter. “So, I did a little experiment: In a room of 50-60 people, I asked everybody to put up their hands if they had chosen their wristwatch because of the brand. They all had. Then I asked them if they’d chosen their car because of the brand. They all had. These people were very brand savvy, but couldn't quite transition this thought, this appeal, this attraction of a brand, from the consumer environment to the B2B environment, which is where they're living on a day to day basis.”


We chat in detail about:

  • Legacy issues and the challenge they pose to marcomms post-acquisition

  • Implementing cultural values and brand messaging

  • Utilizing employees as brand ambassadors in messaging

  • Why cultural integration is a blind spot in M&A

  • Structuring multi-brand portfolios

  • The power of 3— Where 3 words can change everything

  • The future of energy

  • New tools to measure the intangible

  • And more

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(170)

Mert Erkan | Driving Private Equity Value through Supply Chain Optimization

Mert Erkan | Driving Private Equity Value through Supply Chain Optimization

Is your business missing out on millions by overlooking supply chain efficiency? What if unlocking massive value in M&A deals was easier than you think?In this episode, Mert Erkan, Vice President of E...

7 Jan 25min

Warren Feder | Navigating Family Business Exits and Legacy

Warren Feder | Navigating Family Business Exits and Legacy

Navigating the emotional twists and turns of selling a family-owned business isn’t just about the highest offer—sometimes, it’s about finding the right partner to carry on your legacy. What does it re...

10 Des 202525min

Anthony Caporrino | Building a Trusted Advisory Team for Mergers and Acquisitions Success

Anthony Caporrino | Building a Trusted Advisory Team for Mergers and Acquisitions Success

The playbook for selling your company just changed—again.What separates those who merely survive from those who exit with maximum value? The answer may surprise even seasoned founders.In this episode,...

15 Okt 202530min

Dennis O'Rourke | Why Lower Middle Market Companies Need Specialized M&A Legal Expertise

Dennis O'Rourke | Why Lower Middle Market Companies Need Specialized M&A Legal Expertise

Not every deal needs an army of lawyers and sky-high fees to get across the finish line…So how are today’s owners navigating increasingly complex M&A—and why is buyer behavior making it more challengi...

8 Okt 202532min

Paige Wiese | Digital Assets: The Hidden Value Buyers Often Overlook

Paige Wiese | Digital Assets: The Hidden Value Buyers Often Overlook

Most business owners see their website as a digital business card—but what if it could become your company’s top-performing employee? Digital assets make or break deals in today’s M&A world, yet are s...

17 Sep 202532min

Mike Bego | Unlock Hidden Value with Secondary Transactions in Private Equity

Mike Bego | Unlock Hidden Value with Secondary Transactions in Private Equity

The private equity secondary market is booming—but most people don’t realize how dramatically it’s evolved, or where it’s heading next. Whether you’re a seasoned investor or totally new to secondaries...

3 Sep 202537min

Jeff Cooperman | Unlock Growth Secrets From Small Business Acquisitions

Jeff Cooperman | Unlock Growth Secrets From Small Business Acquisitions

From screen printing to seven acquisitions—what does it take to build a powerhouse in the decorated apparel industry? And what surprising lessons can scaling a “niche of niches” teach about entreprene...

20 Aug 202521min

Bob McCormack | What Every Business Owner Should Know Before Selling

Bob McCormack | What Every Business Owner Should Know Before Selling

Most M&A Advisors aim for the billion-dollar deals—so who’s serving the true engine of American business?Take a behind-the-scenes look at the world of lower middle market M&A, where relationships, tur...

30 Jul 202531min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
aftenbladet-intervjuer
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
rss-skravla-gar
finansredaksjonen
utbytte
pengepodden-2
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
lederpodden
okonomiamatorene
liberal-halvtime
pengesnakk
rss-politisk-preik