PPC Talks: How to Break Down Asset Groups in Performance Max

If you set up your asset groups the right way and get granular with your audience signals, it can give you greater control and insight into your campaign performance. This can result in more engagement, and it may even double your ROAS and conversion rate (like it has for our PMax campaigns).

In this episode, Usama and Efe share how they break down asset groups for effective Performance Max campaigns. This includes how many asset groups to create, the audience signals they recommend, the best practices and pre-requisites during the build-out, and many more.

A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚

If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim, John, and our Google Ads strategists directly in our Weekly Live Q&A Session.

Catch them live every Friday on YouTube and LinkedIn at 1 PM PST.

00:00 How to Break Down Asset Groups in Performance Max

01:11 Factors to consider when breaking down your PMax asset groups

02:34 Target ALL Visitors and create a custom segment for your competition

03:56 In-marketing and affinity audience targeting in Performance Max

05:08 Upload your customer list

05:26 Search intent- target users based on their search activity

09:26 Considering your budget when breaking down your asset groups

11:01 You have to sit back and relax after building your PMax campaign

Related Videos:

🤯 Introduction to Performance Max Asset Groups: https://youtu.be/7ohLv4YvV1w

✌️ How Many Asset Groups Can I Have In a Performance Max Campaign? (Sorry We Lied to You...): https://youtu.be/Je48FIIHL5k

🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8

PPC Talks playlist: https://youtube.com/playlist?list=PLp...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need...