The Secret Formula to Make Google Love Your Content

The Secret Formula to Make Google Love Your Content

Kasim reveals the SECRET FORMULA so Google LOVES your content! This guide can help you build yourself as a thought leader in any industry in addition to helping you rank above the SERPs.

The secret is EEAT, and it's a part of Google's Search Quality Guidelines. Evaluators use it to assess the quality and credibility of content. While it's meant to be a litmus test for webpage quality, we think it's an amazing rules engine for anyone trying to establish themselves as a thought leader.


Listen to this episode to know what EEAT stands for. And as a bonus, Kasim also adds his rule!


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0:00 Intro

0:30 The Secret Formula to Make Google Love Your Content

1:15 Experience

2:41 Expertise

5:15 Authoritativeness

7:19 Trustworthiness

10:00 Consistency



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