The Most Important Marketing KPI You’re Not Measuring: Cost Per Content

The Most Important Marketing KPI You’re Not Measuring: Cost Per Content

Kasim and Ralph talk about the importance of tracking a new key performance indicator (KPI) in marketing, which is "cost per content." In today's fast-paced world of content, short videos, and constant scrolling, marketers need to produce a lot of content to keep up.

While quality is essential, the focus should be on producing a high volume of content and then repurposing it across various platforms. The KPI to track is "cost per content," which reflects the efficiency of content creation. It's not just about high-quality content but also about producing and distributing a substantial amount of content.

Listen to this episode why and how marketers should adapt to this shift and focus on producing and repurposing a large volume of content.

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -

/ perpetual_traffic

TikTok -

/ perpetual_traffic

Linkedin -

/ perpetual-traffic

Twitter -

Episoder(505)

Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics

Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics

Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for opti...

5 Jun 20256min

How to Analyze Low-Performing Search Terms Beyond the Google Ads Dashboard

How to Analyze Low-Performing Search Terms Beyond the Google Ads Dashboard

Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what y...

24 Mai 202511min

💰 Reducing Customer Acquisition Costs (Case Study Breakdown)

💰 Reducing Customer Acquisition Costs (Case Study Breakdown)

Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wr...

17 Mai 202518min

Custom Labels in Google Ads: Activation Time, Using Multiples & What If Product Titles Change?

Custom Labels in Google Ads: Activation Time, Using Multiples & What If Product Titles Change?

Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, an...

12 Mai 20255min

Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks do...

8 Mai 20259min

Google Ads Aficionados Insights on Generative AI in Performance Max & AI Tools Like Grok

Google Ads Aficionados Insights on Generative AI in Performance Max & AI Tools Like Grok

Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. Th...

26 Apr 202517min

Google Ads Attribution Settings Explained | Part 2

Google Ads Attribution Settings Explained | Part 2

In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They ...

24 Apr 202510min

Google Ads Attribution Settings Explained | Part 1

Google Ads Attribution Settings Explained | Part 1

Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purp...

16 Apr 202521min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
okonomiamatorene
rss-politisk-preik