The Countdown Begins: The Uncertain Future of Solo Channel Agencies

As the U.S. Department of Justice takes action against Google's search monopoly, The Google Ads Aficionados explore how this could shake how Google operates, its implications on advertisers and the future of digital advertising. Watch this episode of Curry, Cheese, and Vegemite now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson 0:00 Intro1:02 DOJ vs. The Google Search Monopoly 2:51 Google’s monopoly extends to the Display Network 6:52 Tool that helps with fraud detection👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: <a...

7 Jan 8min

If you're struggling with what steps to take now that the sales and promotions have wound down, Ari and Priyanka are here to reveal how to start the year right to achieve post-holiday marketing success. Watch this video now.In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, share strategies to stay relevant and connect with their audience after the holiday season. They emphasize the power of creating genuine connections rather than just giving discounts. Focusing on emotional engagement, staying consistent on social media, offering personalized follow-ups, and embracing authentic content are some tips they share to help create loyal advocates and help your business succeed.Connect with Ari on LinkedIn: / aripaulinsocial Connect with Priyanka on LinkedIn: / priyanka-lakha-642394130 Related videos:🔥 The Power of Social Media in Paid Advertising: • 🔥 The Power of Social Media in Paid A... 💰 Tips to Boost Your Holiday Sales With Google Ads Campaigns: • 💰 Tips to Boost Your Holiday Sales Wi... 💸 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale: • 💸 The Google Ads Aficionados: Google ... <a href="https://www.youtube.com/watch?v=wmguErwkZ1w&t=0s" rel="noopener...

3 Jan 12min

If you're preparing for a major sales event or you feel your Black Friday ads could have been better, our Google Ads Aficionados are here to help! Usama, Colby, and Glen share effective strategies to optimize Google Ads campaigns even before the sale begins. Watch the video now. Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / Colby Doyle: / Glen Wilson: / glenmwilson 0:00 Intro1:02 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale2:47 Get the basics right5:45 Prime the audience early9:27 Portfolio Bid and Budget Strategy👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: <a...

31 Des 202415min

Explore the importance of social media with your paid ads strategy. Ari and Priyanka talk about why social media is necessary for businesses to connect with their audience and provide value beyond promotional offers. Watch this video now.In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, discuss that while paid ads can give you immediate sales, social media has the power to create long-term relationships with customers and eventually build a community around your product. They also discuss the misconceptions about running social media with paid ads, the challenges with effective messaging, how consistency can boost your brand’s reputation, and more. Discover how integrating social media can boost your brand awareness and drive long-term success.]Connect with Ari on LinkedIn: / aripaulinsocial Connect with Priyanka on LinkedIn: / priyanka-lakha-642394130 Related videos:🚀 Mastering Digital Marketing Metrics: What to Focus On: • 🚀 Mastering Digital Marketing Metrics... 🔥 John’s Recommended Multi-Touch Attribution Tool: • 🔥 John’s Recommended Multi-Touch Attr... 💣 Never Waste Any of Your Content With This Hack: • 💣 Never Waste Any of Your Content Wit... <a...

27 Des 202410min

In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, Usama, Colby, and Glen dive into John Moran’s Shopping Feeder Strategy that resulted in a revenue increase of 127.81%. This strategy uses a low tROAS Shopping campaign alongside of a higher tROAS Performance Max feed only campaign with only that one product. Watch this video as our Google Ads experts share their results with the strategy and explain how running other campaigns alongside PMax can help boost sales.John Moran’s LinkedIn post about the Shopping Feeder Strategy: https://www.linkedin.com/posts/johnmo...Related videos:💣 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns: • 💣 New Strategy for Google Ads Perform... 🚀 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing: • 🚀 Google Ads Aficionados: ChatGPT Sea... 0:00 Intro1:02 The Google Ads Aficionados: Insights on John Moran’s Shopping Feeder Strategy3:03 Shopping Feeder strategy breakdown4:08 Successful results with the Shopping Feeder strategy and similar strategies6:14 Google recommendations on running PMax with other campaigns8:05 Running YouTube campaigns with PMax👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...

24 Des 202412min

Learn the Meta Ads L0, L1, L2, and L3 approach in this quick guide with Colby, Nick, and Jonathan. Discover how to build each funnel stage effectively, target the right audience, and optimize your creative strategies to boost revenue. Our Meta Ads experts also reveal tips for catering your messaging at each funnel stage.Learn more about the Meta Ads L0, L1, L2, & L3 Approach here:💰 Meta Ads New Strategy: L0 Approach: • 💰 Meta Ads New Strategy: L0 Approach 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 0:00 Intro 0:12 Quick Guide on the Meta Ads L0, L1, L2, & L3 Approach1:33 L1- Top of Funnel8:47 L2 - Middle of Funnel11:02 L3 - Bottom of Funnel13:47 General tips for effective messaging at each funnel stage👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...

21 Des 202415min

Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, content creation for SEO, what to focus on as advertisers with the rise of AI, and how you can adapt to the changes and new opportunities. Related videos:💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors: • 💰 Google Ads Strategy Using AI To Out... 💣 The Best ChatGPT Prompt You're Not Using: • 💣 The Best ChatGPT Prompt You're Not ... 💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT: • 💣 Google Ads Copy Hack Using Google N... 0:00 Intro0:19 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing4:51 Challenging Google’s search monopoly6:15 Perplexity vs. ChatGPT7:23 What you should be aware of as an advertiser11:21 User profile-based targeted ads15:08 The possible shift into content and the legal concerns about AI18:01 Impact of AI on big vs. niche websites19:10 Monetization and shared revenue models in AI platforms👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...

17 Des 202420min

John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:✅ Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators: • ✅ Google Ads and Meta Ads Management:... ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag: • ⏳ The Importance of Analyzing Your Go... 💰 Why Meta Ads Is Critical for Increasing Google Ads Success: • 💰 Why Meta Ads Is Critical for Increa... 0:00 Intro0:17 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns3:39 Case study6:09 Promising initial results👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGZvOU1VaV9pLUNTT2ZvNVlveG5CUEY0UC12d3xBQ3Jtc0tuS1hob0V1OE9pb2NjLU5Jb21fVmd6V0pscjVnNGVkVkpfWW1idUNnV29xTThwN1ZrSFRGdXEtRThyYlU5dUhfMTdiWGtST29FRHBLa1pTbHBpMEw2U245SWdJMkFidTJWQmM0V09jajF6aEFEZ3V4Yw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=D5Tn5hsWApE" rel="noopener noreferrer"...

13 Des 202411min