Key Metrics to Measure for Email Marketing Success

Key Metrics to Measure for Email Marketing Success

Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more.

Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, dives deep into an account with 44% of revenue attributed to email marketing to show you how to analyze your email marketing campaigns and use those data to optimize your strategy for success.


Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services



0:00 Intro

0:25 Key Metrics to Measure for Email Marketing Success

5:35 Checking your attributed revenue

9:55 Reviewing the top performing flows and metrics

13:42 Industry information section

20:45 There isn’t a universal standard for metrics




👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/



🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today:

Episoder(505)

Google Ads Mastermind: How to WIN the Battle Against Google

Google Ads Mastermind: How to WIN the Battle Against Google

Join this Google Ads Mastermind! 👉 https://youvsgoogle.com/ If you’ve managed campaigns that spend over $10K/month, you know that the strategies you applied are far different from what most people w...

2 Des 20236min

Identify Your Accurate and Achievable Goals With THIS Calculator

Identify Your Accurate and Achievable Goals With THIS Calculator

“You can’t manage what you can’t measure.” But if you’re measuring the wrong thing, then you’re only hurting your ability to grow. That’s why we always say ROAS is not a good indicator of success. It ...

30 Nov 20232min

Top of Funnel Marketing Strategy: How to Get Conversions Using Cold Search Terms

Top of Funnel Marketing Strategy: How to Get Conversions Using Cold Search Terms

In this exclusive internal training session led by our Google Ads Strategist, Usama Khan, learn how to get conversions using cold search terms. Discover the strategies and tactics that will help you k...

28 Nov 202311min

Harnessing AI for Success: Tools to Power Up Your Business & Analyze Legal Documents Quickly

Harnessing AI for Success: Tools to Power Up Your Business & Analyze Legal Documents Quickly

Kasim and Ralph share some amazing tools that can help you maximize efficiency in your business. One tool can help you automate customer interactions, improve response times, and enhance overall custo...

26 Nov 20236min

Do You Need a Remarketing Campaign or Is Performance Max Enough?

Do You Need a Remarketing Campaign or Is Performance Max Enough?

Dive deep into the long-standing debate of whether you should have a dedicated remarketing campaign or just trust Performance Max to handle it. Regina Bellows, Executive Director of StarterPPC, provid...

24 Nov 202312min

Google Ads Strategy: Removing Google’s Algorithm From Standard Shopping

Google Ads Strategy: Removing Google’s Algorithm From Standard Shopping

John scaled campaigns to 130% without hitting a point of diminishing returns in either the Media Efficiency Ratio (MER) or Customer Acquisition Cost (CAC). Let's explore how he achieved this impressiv...

22 Nov 202310min

Simplifying ROI for Easier Google Ads Reporting

Simplifying ROI for Easier Google Ads Reporting

Our Senior Google Ads Strategist, Colby Doyle, emphasizes the importance of a simple and easy-to-understand report in digital advertising. He shares a metric that simplifies ROI and Google Ads reports...

20 Nov 20234min

Advertising Secrets You Wish You Knew Sooner: Hacks to Increase Conversions

Advertising Secrets You Wish You Knew Sooner: Hacks to Increase Conversions

These advertising secrets will help you increase conversions and reach your goals. Kasim and Ralph share hacks that could win awards—new remarketing tactics and some of the industry's "dirty tricks."N...

18 Nov 20238min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
liberal-halvtime
lederpodden
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse
rss-investering-gjort-enkelt