Key Metrics to Measure for Email Marketing Success
Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more. Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, dives deep into an account with 44% of revenue attributed to email marketing to show you how to analyze your email marketing campaigns and use those data to optimize your strategy for success.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services0:00 Intro0:25 Key Metrics to Measure for Email Marketing Success5:35 Checking your attributed revenue9:55 Reviewing the top performing flows and metrics13:42 Industry information section20:45 There isn’t a universal standard for metrics👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
27 Jun 202422min
Search Term Clean-Up Avoid This Mistake!
Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms.Listen to this episode as she shows how filtering out specific search terms can negate too many and affect the Shopping and PMax campaigns. She also shows you how she figured out the mistake and improved the performance of the Google Ads account.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro0:24 Search Term Clean-Up: Avoid This Mistake!5:01 How the mistake affected the Google Ads campaigns👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most...
25 Jun 20248min
Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up
Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up team to check for optimization opportunities. John also highlights the importance of working together with clients and. holding them clients accountable for handling leads effectively, especially when you did everything you could as a client manager. He also touches on why you should manage client expectations and optimize ad spend based on actual lead performance and the client's capability to follow up on leads. Listen to this episode to learn more.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services Related videos:🔥 The Most Important Conversations To Have With Lead Gen Clients: • 🔥 The Most Important Conversations To... 💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors: • 💰 Google Ads Strategy Using AI To Out... 🧐 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1: • 🧐 What to Do if Your Google Ads Campa... 0:00 Intro0:18 Solving Google Ads Lead Generation Problems4:13 Focusing on what works7:58 Aligning your marketing efforts with the capabilities of the client's team👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our...
23 Jun 202411min
Measuring Ad Success Key Business Metrics Beyond CPA and ROAS
John discusses the critical business metrics beyond CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). In this quick discussion, he explains how these metrics correlate and affect campaign scalability. He also shares the glass ceiling of diminishing, profitable returns misinterpreted by ROAS in different ad platforms. Listen to this episode to learn more about why you should evaluate beyond CPA and ROAS and dig deep into the customer journey across your ad platforms to determine your ad budget and strategy's effectiveness.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------Connect with Kasim here: <a...
21 Jun 20246min
Is Increasing Your Average Order Value (AOV) the Solution?
Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about:- How simply looking at the AOV in Shopify doesn't provide actionable insights- The nuances of AOV- New customer AOV vs. returning customer AOV- Strategies to increase AOV - Relationship between initial purchase price and repeat purchase ratesNathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast Related videos:💣 Deep Dive Into Contribution Margin and Why It's Important in Marketing: • 💣 Deep Dive Into Contribution Margin ... 💰 Why You Should Increase Your Average Order Value (AOV): • 💰 Why You Should Increase Your Averag... 🔥 The Move to a One-Click World and How It’s Changing the Agency Space: <a href="https://www.youtube.com/watch?v=ILmtol2MClk&t=178s"...
21 Jun 202414min
Consistent Profits for Over 15 Months Using the Facebook Matrix Method
Learn how we achieved consistent profits in 15 months using the Facebook Matrix Method—reaching 437,000 people with a CPM of only $1.32, 1.3 million monthly impressions, and more. Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the Facebook Matrix Method can enhance overall brand performance and customer acquisition. With real-life account examples and expert advice, discover how this strategic approach to Facebook ads in synergy with Google Ads can be your key to long-term business growth.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 🔥 The 7-Step Email System Working with Meta and Google Ads: • 🔥 The 7-Step Email System Working wit... More videos on Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing 0:00 Intro0:25 Consistent Profits for Over 15 Months Using the Facebook Matrix Method5:55 The initial reluctance to run Meta Ads with Google Ads11:17 Measuring ad campaign results16:58 Consistency of profits looking at key metrics21:25 Monthly performance increase with the Facebook Matrix Method👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
19 Jun 202421min
What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2
John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance. If you haven't seen Part 1 yet, watch it here: • 🧐 What to Do if Your Google Ads Campa... PS: This episode is from a recent internal Solutions 8 training. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 25:42 Check all ad spend in all traffic sources10:42 Considering the time lag with conversions and conversions (by conv. time)15:46 John’s SOP when running YouTube ad sequence campaigns👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
17 Jun 202414min
What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1
John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening.In this episode, John also emphasizes the importance of analyzing various channels, tracking conversion paths accurately, and understanding the customer journey to improve conversion rates. Listen to this episode to learn how to optimize your Google Ads campaigns if you're having trouble converting cold traffic and watch out for Part 2 for the continuation of how John troubleshoots the account.PS: This episode is from a recent internal Solutions 8 training. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro0:15 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms3:34 Checking channels7:07 SMs is the worst for attribution12:51 Check customer geography and learn more18:00 Reviewing attribution sources👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbC1LdkdmQXJ1RFJVZVlHeVNWUGZ1cXpuU01zQXxBQ3Jtc0ttd2hsWW95aVg4Q1FGenpBTGZlVzg0MExxVTlpaG5PZWkyTjRQMWlKeVJWdG1NazVmNlJfU2xzZFd5dWNjTjYxUXEwd2F0eTN4TGVvY3ZaaVB0RkNVOG9rVEl6Rjh3dXAxNDRKaUZLQkVXOEZQd2ZrUQ&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=IZqO_erUEig" rel="noopener noreferrer"...
15 Jun 202415min
