Google Ads ROAS is Shrinking
Regina discusses a major issue: the shrinking of Google Ads ROAS (Return on Ad Spend). While ROAS was once a reliable measure of ad performance, it has become less dependable. If you still rely on ROAS to gauge your campaign's success, you should think again and listen to this episode now.Regina Bellows, Executive Director of StarterPPC, explains why Google's user tracking capabilities have weakened. She then presents actual client data to show the ROAS decrease impacting various businesses.Additionally, she provides tips on how to better evaluate ad performance using the Media Efficiency Ratio (MER). Listen to this episode now to gain insight into the ongoing challenges faced by advertisers and accurately determine if your Google Ads campaigns are effective for your business.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 Google Ads ROAS is Shrinking1:20 Google's Privacy Lawsuits and its Effects on ROAS5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:31 Analyzing ROAS vs. MER Need help with Google Ads?...
30 Des 20238min
The Big Mistake Marketers Make During A Recession
Kasim sits down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, and they talk about the biggest marketing mistake advertisers make during economic downturns like recessions. Listen to this episode to avoid this costly mistake.Contrary to the belief that people stop buying during a recession, Ryan explains that consumers tend to make smaller, more considered purchases. As a marketer, you should have a deeper understanding of that knowledge to apply it to your marketing campaigns.Furthermore, he emphasizes the significance of qualification and readiness in lead generation and introduces the "ready now funnel" as a versatile marketing approach. He also talks about the current state of marketing platforms and shares his predictions for the future of marketing. Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...
28 Des 20237min
Keyword Crash Course_ How To Analyze & Optimize Search Targeting
Regina shows you how to analyze and optimize your Google Ads search targeting. Get ready to learn valuable strategies to make your advertising campaigns work better.Discover the pros and cons of using Google's keyword suggestions and learn how to choose the best keywords for your ads. Regina also covers how to improve your product listings in shopping campaigns, even when it's a bit tricky because of keyword editing restrictions. Listen to this episode to learn all these helpful tips and more!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... 0:00 Keyword Crash Course: How To Analyze & Optimize Search Targeting6:43 Should you follow Google's suggestions?8:25 The power of broad match negative keywords13:24 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!15:10 Exact match negative keywords16:45 Managing overwhelming keyword...
26 Des 202318min
FREE Resource 29,000 Shopify Owners Read To Grow Their Shopify Stores
Join Kasim as he sits down with Matthew Stafford, CEO of Build Grow Scale, to discuss the game-changing tool that can help scale Shopify stores.The game-changing tool we're talking about is "The Early Checkout." It's a weekly newsletter that aims to provide a deep dive into the latest strategies across SEO to paid traffic, influencer marketing, and more to help you grow your store and make more sales.Aside from The Early Checkout, Kasim and Matthew talk about the potential of AI in the eCommerce industry and the AI tools they recommend. They also discuss the importance of focusing on your checkout page to scale your eCom business, and more. Listen to this episode now.Mentioned Links:The Early Checkout: https://www.theearlycheckout.com/Chatbase: https://www.chatbase.co/MeasurementMarketing.io: https://measurementmarketing.io/ Connect with Matthew Stafford on LinkedIn: / matthewstafforddotcom Learn more about Build Grow Scale here: https://buildgrowscale.com/ 0:00 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores2:37 The resurgence of newsletters<a href="https://www.youtube.com/watch?v=c1AC16yy_YA&t=268s" rel="noopener noreferrer"...
24 Des 202318min
Mastering Maximize Conversion Value Bidding Strategy
Wondering why your campaign suddenly stops spending with Maximize Conversion Value Bidding Strategy? You’re not alone! Explore this perplexing challenge, understand it, know your options to to work around it.Regina Bellows, executive director of StarterPPC, shares her experiences and insights into the mysterious behavior of the Maximize Conversion Value bidding, how it can abruptly stop your campaign's spending, and why Google support can't provide a clear answer. She also offers practical advice on when and how to use this bidding strategy effectively, helping you maximize your advertising efforts especially if you have a limited budget.This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related video:🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3: • 🎯 Maximize Conversion Value | Bidding... 0:00 Cracking the Code: Mastering Maximize Conversion Value Bidding Strategy2:29 Applying Maximize Conversion Value bidding5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!7:00 Don’t use the strategy until it’s “ready”Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
22 Des 20239min
Google Ads on a Limited Budget Using “Worst Sellers” To Convert Bestsellers
Discover how Regina achieved an impressive 83% boost in ROAS overnight, even with a limited budget. Learn her smart budget management strategy that uses “worst sellers” to boost Google Ads performance.Furthermore, explore the benefits of remarketing and how it supercharges conversion rates. This approach can transform the game for businesses on tight ad budgets, delivering results and profits. Listen to this episode now to learn this valuable lesson.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... Build a Dedicated Remarketing Campaigns or Let Performance Max Handle It? • Build a Dedicated Remarketing Campaig... Does Google Ads Care About Small Businesses? • Does Google Ads Care About Small Busi... 0:00 Google Ads on a Limited Budget: Using “Worst Sellers” To Convert Bestsellers2:17 The cons of only promoting bestsellers6:19 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!11:17 Recommended ad budget increase rateNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...
20 Des 202313min
From $5K to $12 Million_ Secrets for Building Successful Start-Ups with Nathan Hirsch
Kasim interviews serial entrepreneur Nathan Hirsch, and they dive into the fascinating world of entrepreneurship and discover the secrets behind his remarkable success. From starting with just $5,000 to building businesses with over $12 million in gross revenue, Nathan shares invaluable insights and strategies that every entrepreneur needs to know.Learn more about:✅ The unsexy yet essential aspects of entrepreneurship, including bookkeeping and hiring. ✅ The power of minimum viable products and getting feedback from initial customers. ✅ Nathan's criteria for choosing the right business opportunities.✅ The importance of recurring revenue in building a successful business.Whether you're a seasoned entrepreneur or just starting your journey, this interview is packed with actionable advice and inspiration that can help you take your business to the next level. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Ep. 508: How Nathan Hirsch Used Partnerships to Build a $12 million a year business: • Ep. 508: How Nathan Hirsch Used Partn... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...
18 Des 20238min
Marketing Agency BS: What Google Premier Partner and Meta Business Partner Really Means
Kasim and Ralph cut through the marketing agency jargon to reveal the true significance behind the titles "Google Premier Partner" and "Meta Business Partner." Do these certifications and badges hold real value? Should you base your marketing agency choice solely on these credentials? They answer these burning questions and more, so you can make an informed decision when selecting the right marketing agency for your business.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sniff Out Your Marketing Agency’s B.S | EP 514: • How to Sniff Out Your Marketing Agenc... Related Video:💣 Advertising Secrets You Wish You Knew Sooner: Hacks to Increase Conversions: • 💣 Advertising Secrets You Wish You Kn... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
16 Des 20237min
