The Damned Wall

Relationship nurturing through consistent, regular, meaningful and welcomed communication is the #1 strategy to businesses success… fortunate for you, not too many other companies are harnessing the power of a Client Newsletter.

If you’re in business to sell your services and products (big ‘duh’ statement here), you MUST be in regular and frequent communication with your current clients and prospects.

This is known by many terms including "Building Your Fence.". I prefer to build a Titanium Wall around my clients. Your wall is designed to keep your clients "IN" and your competitors, who are incessantly trying to steal your clients "OUT"!

• I have a client newsletter for both of my businesses
• Disney has MANY newsletters (D23 for example)
• Non-profits have newsletters (great for fundraising)

In the book, No B.S. Direct Marketing, author and marketing genius Dan Kennedy says: "My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better."

Dollar for dollar, newsletters are the most effective marketing tool available. Plus, customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others. And that’s where your new business comes from!

What makes news letters work?

Newsletters are not perceived in the same manner as are postcards, fliers, or other forms of direct mail marketing.

• Newsletters Help Keep Customers
• Newsletters Help Get New Customers
• Newsletters Help Build Credibility
• Newsletters Help You Stand Out from Your Competition

Your newsletter should contain content that makes your clients' lives better.

Think of it like Readers Digest Lite, but with bonus information. It should have interesting stories not about you. Yep, you heard me right, not about your company or your products. You want your client to actually read this thing. And if you have stories about how much suction your vacuum has or the price of wheat in Tupelo, no one will care. And no one will read it.

Stay tuned for next week, where I will cover what should be in your newsletter and how to construct it.

or more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .

For speaking engagements, please visit www.vancemorris.com

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