EP#78: Moving fast in the media landscape - with Ian Czenz

EP#78: Moving fast in the media landscape - with Ian Czenz

Our guest today understands the media landscape like the back of his hand.   Today on GovComms, contentgroup CEO David Pembroke and Chief Strategy Officer at OMD, Ian Czenz discuss how the media landscape has evolved over the past 20 years.   With plenty of enthusiasm, Ian and his team work with clients to deliver creative and innovative content.   His goal is to create good content that entertains, and important delivers results for his clients.   From starting his career as a media buyer at J. Walter Thompson and working on big blue-chip clients then moving into the media strategy, Ian has covered lots of ground in the industry.   In this episode of the podcast, they examine how speed continues to characterise the digital media landscape.   From diversifying a media strategy, to working quickly within an agency, Ian is making sure narratives come first – at scale and at speed.   Discussed in this episode: Reflecting on change in the media landscape Embracing creativity in media What is does a media strategy look like? The evolution of measuring campaign success The future of print, radio and television

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Episoder(253)

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

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EP#107: How to explain communications – with Merrin Fabre

EP#107: How to explain communications – with Merrin Fabre

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On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founding Director of Social Marketing @ Griffith, Sharyn Rundle-Thiele. Joining us from Queensland, Sharyn is an ...

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EP#104: Agile Delivery – with Sonia Irwin

EP#104: Agile Delivery – with Sonia Irwin

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin. Sonia has worked in Canberra for over...

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EP#103: Communicate from the COCKPIT – with Chris Huet

EP#103: Communicate from the COCKPIT – with Chris Huet

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to communications coach, mentor and speaker, Chris Huet. Chris is based here in the Nation’s Capital where he works as a...

22 Mar 202144min

EP#102: Communicating with Action – with Barbara Tversky

EP#102: Communicating with Action – with Barbara Tversky

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speakers to cognitive psychologist, Barbara Tversky. Currently located in New York, Barbara is a Professor of Psychology at Col...

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EP#101: The rise of Generation Z – with Anya Dua

EP#101: The rise of Generation Z – with Anya Dua

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founder and President of the Gen Z Identity Lab, Anya Dua. Living in Miami Florida, Anya is the youngest guest to...

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