Challenge the Status Quo with Erin Holowach

In Episode 32 of The Business Development Podcast, host Kelly Kennedy interviews Erin Holowach, a serial entrepreneur in the Edmonton business community. Erin and her husband Travis founded and grew ComFree, a for sale by owner alternative, to 98% brand awareness. They saw a need in the market for an alternative to traditional real estate companies and created a platform to help individuals sell their homes privately. Erin discusses the challenges they faced in reaching out to customers directly and the success and growth they achieved with ComFree. She also shares her passion for entrepreneurship and helping other leaders and entrepreneurs grow and operate their businesses to their fullest potential.

Overall, this episode highlights the success story of Erin Holowach and her journey as an entrepreneur. The interview explores the motivations behind starting ComFree, the challenges they faced in the real estate market, and the impact they made in providing an alternative for individuals looking to sell their homes. Erin's passion for entrepreneurship and her desire to help others achieve success in their businesses shines through in the episode.

Key Takeaways:

1. Following one's passion and calling can lead to great success.
2. Real estate companies often have a monopoly on selling homes, but there is a need for alternative solutions.
3. Real estate commissions can be a significant expense for homeowners when selling their homes.
4. The rise of the internet and online platforms has changed the way people buy and sell homes.
5. Building a business on fear mongering is not sustainable in the long run.
6. B2C (business to consumer) businesses face challenges in connecting with customers directly.
7. The value of a business relationship is measured by the total upside, not just one deal.
8. Business success can come from providing alternative solutions to existing problems.
9. Reaching out to customers and connecting with them is a challenge in a noisy marketplace.
10. Building a successful business requires hard work, perseverance, and adaptability.

Mentioned in this episode:

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