#19 – How to Create Extraordinary Testimonials & Case Studies in Your Coaching Business

“If people like you, they will listen to you. If people trust you, they will make business with you.” This was said by Zig Ziglar and is one of my all-time favorite quotes about sales and marketing.

The problem is that most coaches and consultants don’t create trust and likeliness online before going for the sales. They are not nurturing their leads enough for them to feel ready to take the next step. It becomes forced, sporadic and awkward.

The solution? Well, one for sure is an extra-ordinary content strategy. With high-quality content that shows your expertise. Another is to prove that you have helped other clients get that type of results your prospects are after. Here’s where testimonials and case studies come in!

But even if you have collected testimonials in the past, chances are high that you only touched on the surface of what’s possible! It is not enough just to have a message saying “I recommend your work…”! It goes way deeper than that….

In this episode, I’ll show you a format that will shift the way you receive testimonials, and take them from boring to extraordinary!

PS. And YOU? What was your biggest takeaway from this episode? Let me know in the comments below!

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Links mentioned in this episode:

10K in 90 days: Free 60-min Training: https://bit.ly/10k-90days

Join 1,200+ rising thought leaders! The Thought Leadership Accelerator Community: https://www.facebook.com/groups/tlacommunity/

Examples of 65+ testimonials using this format: https://www.linkedin.com/in/dariavodopianova/