Blogcast: The IKEA Effect and Pricing
Impact Pricing21 Jul 2023

Blogcast: The IKEA Effect and Pricing

This is an Impact Pricing Blog published on June 15, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-ikea-effect-and-pricing/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an impact.

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Episoder(500)

Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins

Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins

This one is the 5 of Clubs from the Selling Value card deck. Most salespeople are paid on commission, and typically that commission is a percentage of the revenue. So, 2% of the revenue, 5% of the rev...

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Mastering the Art of Negotiation with Andrew Bailey

Mastering the Art of Negotiation with Andrew Bailey

Andrew Bailey is a Value Pricing and Price Negotiation Specialist. He is the founder of Commercial Strategy 4. He helps you unleash your pricing power to sell more, more often, and at a higher price t...

29 Mai 202330min

Blogcast: Nobody Cares About Your Product

Blogcast: Nobody Cares About Your Product

This is an Impact Pricing Blog published on April 20, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/nobody-cares-about-your-pro...

26 Mai 20234min

Pricing Table Topics: 5 of Hearts – Blame Costs When You Increase Prices

Pricing Table Topics: 5 of Hearts – Blame Costs When You Increase Prices

This one is the 5 of Hearts from the Selling Value card deck. It's true, customers hate price increases. Heck, I get an annual price increase from Intuit for my QuickBooks, and I hate it. But there's ...

24 Mai 20232min

Interdepartmental Cooperation as Key to Developing an Unbeatable Pricing Strategy with Darlene Nordstrom

Interdepartmental Cooperation as Key to Developing an Unbeatable Pricing Strategy with Darlene Nordstrom

Darlene Nordstrom is an accomplished pricing professional with experience in developing and implementing worldwide software pricing and licensing strategies spanning traditional on premise, cloud and ...

22 Mai 202324min

Blogcast: Lessons from a Cute Story

Blogcast: Lessons from a Cute Story

This is an Impact Pricing Blog published on April 13, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/lessons-from-a-cute-story/ ...

19 Mai 20233min

Pricing Table Topics: 5 of Spades – Value Tables

Pricing Table Topics: 5 of Spades – Value Tables

This one is the 5 of Spades from the Selling Value card deck. A value table consists of four columns: the solution, the problem, the result, and the value, typically in dollars. And when we do this, w...

17 Mai 20232min

Association Pricing: Leveraging Value as the Driving Force for Pricing Success with Michael Tatonetti

Association Pricing: Leveraging Value as the Driving Force for Pricing Success with Michael Tatonetti

Michael Tatonetti is the Founder and CEO of Pricing for Associations. He is also a Pricing and Value Speaker and Consultant and a Certified Association Executive as well as a Certified Pricing Profess...

15 Mai 202325min

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