Blogcast: The IKEA Effect and Pricing

This is the 10 of Diamonds from the Selling Value card deck. You should reveal the price only after the value is communicated. What happens is, when our buyers hear the price, at that moment, they're ...

18 Jan 20232min

Steven Forth is a Partner in Ibbaka, a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value. Steven is wha...

16 Jan 202333min

This is an Impact Pricing Blog published on December 7, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/black-friday-and-price-e...

13 Jan 20232min

This one is the 10 of Clubs from the Selling Value card deck. Yes, a value conversation is a great way to build a relationship with your customers, with your buyers. Face it, your buyer probably hasn'...

11 Jan 20232min

Mark Peacock has been a pricing consultant since 2017. Currently, he is the managing director of Price Maker, a company that helps their businesses differentiate themselves from the competition by mea...

9 Jan 202332min

This is an Impact Pricing Blog published on November 30, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/thoughts-on-black-friday...

6 Jan 20233min

This is the 10 of Hearts from the Selling Value card deck. You and your buyer have to work together if you truly want to know how much value is there. Face it, you know a lot about your product, but y...

4 Jan 20232min

Nikhil Kotcharlakota is a civil engineer by profession. He worked for Electrolux for eight years where he was head of pricing for almost two years. Currently, he is a co-founder of PriceOps, a company...

2 Jan 202325min