Blogcast: The IKEA Effect and Pricing
Impact Pricing21 Jul 2023

Blogcast: The IKEA Effect and Pricing

This is an Impact Pricing Blog published on June 15, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-ikea-effect-and-pricing/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an impact.

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Episoder(500)

Blogcast #58: Taking the Ambiguity Out of Value

Blogcast #58: Taking the Ambiguity Out of Value

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10 Jun 20222min

Memecast #61: Use Behavioral Economics After Value

Memecast #61: Use Behavioral Economics After Value

Behavioral economics are fun. These are those tactics, the things that we see where our buyers are behaving irrationally, and yet we know they're irrational and we can take advantage of it. In fact, m...

8 Jun 20222min

What You Need to Know About the Market of Mobile Virtual Network Operators with Magdalena Bay

What You Need to Know About the Market of Mobile Virtual Network Operators with Magdalena Bay

Magdalena Bay has been working in business development for eight years now. She is an expert in the MVNO market, but outside of work, she loves spending time with her kids and showing her golden retri...

6 Jun 202226min

Blogcast #57: The Value of Selling Value

Blogcast #57: The Value of Selling Value

This is an Impact Pricing Blog published on April 27, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-value-of-selling-value/...

3 Jun 20222min

Memecast #60: Value Propositions are General

Memecast #60: Value Propositions are General

Your marketing department, your product managers, somebody in your company has probably created value propositions for your products. And I love these. These are great because hopefully we've taken th...

1 Jun 20221min

Pricing and Value Selling: The Art of Asking Your Clients the Right Questions with Barry Edney

Pricing and Value Selling: The Art of Asking Your Clients the Right Questions with Barry Edney

Barry Edney started his pricing career in Sposea, a digital pricing and consultancy company aiming to drive profitability by simplifying price data optimization, management and execution. It was in Ma...

30 Mai 202225min

Blogcast #56: Don't Forget the Customer

Blogcast #56: Don't Forget the Customer

This is an Impact Pricing Blog published on April 13, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/dont-forget-the-customer/ I...

27 Mai 20222min

Memecast #59: Value-based Pricing is Impossible

Memecast #59: Value-based Pricing is Impossible

Value-based pricing really is impossible to do perfectly. In order to do value-based pricing perfectly, I would have to be able to read every customer's mind. I have to determine how much a customer i...

25 Mai 20221min

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