Pricing Table Topics: 10 of Diamonds – Sell to Buyers that Value Your Product the Most
Impact Pricing24 Jan 2024

Pricing Table Topics: 10 of Diamonds – Sell to Buyers that Value Your Product the Most

This one is the 10 of Diamonds from the Impact Pricing card deck.

 Different buyers value our products differently, hence, what that should mean to us is we get to do price segmentation, we could be charging different prices. But from a sales perspective, once we've got a price set and we need to go out and do prospecting and find which customers we want to go sell to, guess which ones are the easiest ones to win? The ones where they perceive the most value from our product.

If somebody is going to use our product and make a million dollars, they care a lot more than someone who's going to use our product and make $10. Can we articulate where's the value of our product, who's going to get the value, and then find those people who really get a ton of value and focus on them. That's where we should be doing our prospecting. That's where we should be doing our marketing. And if we have a list of prospects to go deal with, those are the ones we should be spending our sales effort and energy on.

We hope you enjoyed this example of Pricing Table Topics. What you just heard was done without a script.

If you have any questions or feedback, please email me, mark@impactpricing.com.

Now, go make an impact.

Connect with Mark Stiving:

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(500)

Why Technically Correct Pricing Recommendation Can be Strategically Wrong with Sandeep Mathew

Why Technically Correct Pricing Recommendation Can be Strategically Wrong with Sandeep Mathew

Sandeep Mathew is a sales and marketing leader with 19 years of global CPG experience, including extensive work at Unilever building and deploying revenue growth management (RGM) capabilities. He even...

14 Sep 21min

Buyer Insight: The Value Was Always There

Buyer Insight: The Value Was Always There

This is an Impact Pricing Blog published on June 29, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-value-was-always-there/ ...

11 Sep 14min

The $80M Dealer Reveals the Pricing Tricks First-Time Car Buyers Miss with Dominic Genova

The $80M Dealer Reveals the Pricing Tricks First-Time Car Buyers Miss with Dominic Genova

Dominic Genova spent 17 years on the factory side at Chrysler and 27 years owning car dealerships. He grew one dealership from a building with no power or water and no sales into a business with 87 em...

7 Sep 31min

Buyer Insight: Hidden Problems, Hidden Value

Buyer Insight: Hidden Problems, Hidden Value

This is an Impact Pricing Blog published on June 22, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/hidden-problems-hidden-value...

4 Sep 2min

AI Pricing Has 4 Possible Futures, Which One Are You Building For with Steven Forth

AI Pricing Has 4 Possible Futures, Which One Are You Building For with Steven Forth

Steven Forth is a principal at PatternMind and co-author of Pricing for the Agent Economy, with deep expertise in pricing strategy, scenario planning, and the emerging agent economy.  In this episode,...

31 Aug 34min

Buyer Insight: The Case for Token-Based Pricing

Buyer Insight: The Case for Token-Based Pricing

This is an Impact Pricing Blog published on June 15, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-case-for-token-based-pri...

28 Aug 4min

What Are You Really Charging For? The Business Problem Behind AI Pricing with Manu Mehra

What Are You Really Charging For? The Business Problem Behind AI Pricing with Manu Mehra

Manu Mehra is Head of AMER Industries Strategic Deal Pricing at Databricks, with more than 12 years of experience across pricing, product, cloud, and AI, including Google Cloud and Thermo Fisher Scien...

24 Aug 32min

Buyer Insight: Stop Measuring WTP. Start Shaping It.

Buyer Insight: Stop Measuring WTP. Start Shaping It.

This is an Impact Pricing Blog published on June 8, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stop-measuring-wtp-start-sha...

21 Aug 3min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengepodden-2
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
rss-orjasater
utbytte
lederpodden
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
liberal-halvtime