What Buyers Actually Pay For (Hint: It's Not Your Product) with Mark Stiving and Rebecca Kalogeris
If buyers are predicting the future… and confidence determines when they act… what are they actually paying for? In Episode 3 of the Buyer Decision Series, Mark Stiving and Rebecca Kalogeris explore t...
10 Mar 13min
Blogcast: Buyers Don't Buy Features
This is an Impact Pricing Blog published on December 29, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/buyers-dont-buy-features...
6 Mar 3min
Buyers Buy Futures, Not Features: Understanding the "Let Me Think About It" Moment with Mark Stiving and Rebecca Kalogeris
Buying isn't logical; it's predictive. In this episode, we explore why buyers hesitate, stall, and say "let me think about it" — even when the value is clear. Mark Stiving and Rebecca Kalogeris brea...
3 Mar 13min
Why Pricing Feels Disconnected from Buyer Behavior (And What We're Missing) with Mark Stiving and Rebecca Kalogeris
Before we talk about confidence. Before we talk about willingness to pay. Before we talk about buyer disconnect. We need to question something far more fundamental: What are buyers actually doing when...
2 Mar 13min
Blogcast: Pricing AI: When Algorithms Replace Buyers
This is an Impact Pricing Blog published on December 22, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-when-algorit...
27 Feb 3min
#CLASSIC Why I Teach Pricing: My Journey and Mission
Whether you've been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you're one of our longtime listeners, you know Mark's voice, you've heard h...
23 Feb 5min
Blogcast: Pricing AI: Three Levels of Value Visibility
This is an Impact Pricing Blog published on December 15, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-three-levels...
20 Feb 6min
Synthetic Data in Pricing: Trust It, Test It, or Ignore It? with Steven Forth
Steven Forth is a pricing strategist and AI innovator with decades of experience building value-based pricing models. As the founder of Value IQ, he blends rigorous pricing theory with emerging AI ap...
16 Feb 31min
