Ep 9 - Mahima Dhoot: Amateur Foodie to Viral Food Influencer

Mahima Dhoot, an incredible food blogger (@diningwithdhoot) takes us through her content creation journey - from starting and how to choose a career path, to going viral, and how to organically grow your audience.

Having studied her Masters in Gender, Media and Culture at LSE, Mahima goes through the journey of finding jobs in niche careers and how she landed upon her current endeavour. She passes along numerous insights from her journey as a content creator, from starting out, to content burnouts, to adapting to your audience, to getting brand deals, to dealing with online hate, to keeping one's content honest. This episode is a must watch not only if you're planning on creating content of any kind, but also for those looking to explore non-traditional career paths or start anything of their own - be it a business or blog.

Mahima's Links:

Dining with Dhoot Insta: https://www.instagram.com/diningwithdhoot/

Anjali's Episode: https://youtu.be/KRmB885qdf4

Creator's of Instagram: https://www.instagram.com/creators

Contact Us:

Akash Shroff: https://linktr.ee/akashvshroff

Arihant Choudhary: https://www.arihantchoudhary.com

Parth Behani: https://www.linkedin.com/in/parth-behani

Timestamps:

00:00 - Introduction

01:23 - Studying in a Niche Field and Unlearning

02:49 - Wanting a stable, "Serious Profession"

05:29 - Getting into Food Blogging

07:55 - Tips on Finding Non-Traditional Career Paths

09:08 - Initial Reception to Blogging & Comparing Yourself to Others

11:30 - Consistency in Social Media and Putting in Your All

13:07 - Getting Brand Deals at a Small Following Size

15:05 - Adapting your Content to your Audience

16:48 - Decolonizing Your Content

18:31 - Going Viral! Chai Biscuit Popsicle

20:28 - Dealing with Online Hate and Sexism

25:15 - Don't Undervalue Yourself and Your Content

28:57 - Quantity, Quality, & Honesty for Instagram Content Creators

31:56 - Resources to Improve Instagram Skills

33:48 - Plan for the Future

35:56 - Content Burnout, Slumps, and Guilty Pleasures

40:57 - Parting Message on Content Creation

42:12 - Conclusion