Getting Better with Jonathan Van Ness25 Sep 2024

Can Meme Marketing Win The White House? with Sami Sage

This episode of Getting Curious, we’ve got one of the HBICs of Betches Media - Sami Sage! As we anxiously countdown to the U.S. Presidential Election this November, we know we’re going to need to laugh a little along the way…enter Betches: Betches Media has been giving us the intel we need with an extra few dashes of humor for years, and as online momentum grows for the Harris/Walz campaign we wanted to know from Sami - an original meme queen - can memes pave the road to Presidential victory? Sami Sage is the Co-Founder and Chief Brand Officer of Betches Media, one of the earliest digitally native media and entertainment companies founded and led by women, and the most influential female-focused humor brand in the market today. Since 2011, the Betches founders have earned spots on The New York Times Bestseller List and Forbes 30 Under 30, and today, Betches offers entertainment, information, and a sense of community to millions of passionate millennial and Gen Z fans. In 2015, Sami helmed the creation of the company’s award-winning news and activism vertical Betches News, and in 2021 she debuted her award-winning daily news podcast the Morning Announcements. Recently, Sami co-authored the New York Times Bestseller Democracy in Retrograde ahead of a historic US presidential election. Alongside her co-founders, Sami also co-hosts the weekly pop culture podcast @Betches. You can follow Sami Sage on Instagram @sami and Betches on Instagram @betches. You can follow Betches News on Instagram @betches_news Follow us on Instagram @CuriousWithJVN to join the conversation. Jonathan is on Instagram @JVN. Our senior producer is Chris McClure. Our editor & engineer is Nathanael McClure. Production support from Julie Carrillo, Anne Currie, and Chad Hall. Our theme music is “Freak” by QUIÑ; for more, head to TheQuinCat.com. Curious about bringing your brand to life on the show? Email podcastadsales@sonymusic.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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