Marketing vs Sales, Do not waste time on things that you do not like to save pennies.

I have known the difference of marketing and sales in my heart for a long time now, but not been able to put it into words. I am doing this episode to help all the people getting this wrong as they start out in marketing.

Marketing can be seen as the road that starts when the customer discover the offer til customer satisfaction after buying. So marketing takes the mindset of the customer on a journey, a story after which he/she has tested out the message in the story and decided, wow I gotta have this. A good marketer sees that what the consumer gets is what they want and solves all the troubles the product itself causes.

Sales is the transport along the road made up by the marketer. So a salesman uses the message and offer generated by the marketer to make a sale. If the marketer is good, everybody can become a great salesman as the deal is a no-brainer. People selling over the phone are called telemarketers. The reason is, many times the marketer has done a poor job, or the script is not right for the one using it. So people who have been successful telemarketers, change the script and do marketing when they are on the phone. My friend Sven before going online is a great example of this.

I want to share a short story to share a point of "stop saving pennies"

As it happens I was in Kyoto, Japan a few years ago. I was out watching these beautiful temples and after that I was continuing with philosophers walk (or path). When the philosopher walked it, he was bathing in sun, the cherry blossom where awesome and he was content.

My walk was a bit different, The day when I was looking at temples and doing the walk was in the wake of a monsoon, and it was raining heavily. I was all dressed up in Gore-tex, had an umbrella this day. The sky was steel grey and reflected gloomily in the river I was walking along. Being in the autumn (october) there was no cherry blossom and it was windy. I was hoping to see why this path was famous or see some cool things. In the end of it I was more than an hour away from town and was hoping to see a taxi. I would love to pay money get back to the center. Looking back I should have turned on the internet, found a taxi company and called them. But instead I walked hoping to find a transport on the way.

So the message is, do not be like I was, saving $50 and loosing hours of valuable time that I could enjoy my vacation. The value of the 2 hours i lost was way more than that. So if you are learning things you hate, spending time doing things you are not good at. You are better off paying someone to do it and focus on what you do best. And same goes from learning marketing. You can do it paying almost nothing, but the time it takes is long. Getting a coach can cut this time drastically, yes it costs, but what you get in return is months or years less struggling. Time that you could be in business instead of struggling.