Packaging Your Offer to Increase Perceived Value

This episode is about presenting your offer to increase the perceived value.

One easy way to increase the perceived value of a car is future pacing. This is a fancy way of saying, let the person who is out looking for a new car go for a test drive. When driving the car, you will start noticing how it feels, smells and putting yourself in the position of owning it. And if you already have a car and like this one even more than your old one. This test drive may result in you buying is after realising how much better it fells than your old car.

Another good example is animal rescue. You are going there to find a pet say a dog. So you find a cute one and they let you take him home. If your experience is not a disaster, and your kids and wife absolutely adores the dog. There is no way that you are taking the dog back. You have bonded with it, and now started to feel how your life would be like as a dog owner. In other words, it is highly unlikely that this dog is returning to animal rescue again.

I can tell you that selling physical products is way easier than digital ones due to this fact. The reason is future pacing, knowing that the book that you really want to read is on its way to your door, trying on clothes you like in before buying them is also a good example.

This is the reason that, if you are selling a digital product, make a cover for it to display on the page where you promoting and selling it. Do not make it yourself unless you are really talented with graphic design. Buying in on fiverr or going to freelancer using contest mode would drastically increase the perceived value of what you are selling.

Remember, I started my podcast journey 9 days ago, I have a heavy accent and audio is not my best media. But I want to make the point, that anybody willing to help other people can and SHOULD put themselves out there in podcasts, blogs or live on video. I hope to inspire people to follow my footsteps, and that you will reach out to me if you want help to get your business up and running. I have learnt theory of internet marketing for 3 years now so I know what a marketer should do, and now I am finally getting better at applying what I know and putting all these techniques into practice and it is a really cool journey. That all for today, thank you for listening