50. Build Your Personal Brand and Raise More Money with Sunil Tulsiani

Making claims about things on social media for which you are not authorized and allowed to do so will only put you into conflict rather than attract investors. If you think soliciting investment funds and capital on social media is a good idea, think again before you find yourself in hot water. Following social media rules and regulations will help you start a conversation and build rapport for a possible conversion. And also, take a look at your LinkedIn profile or any social media platform you're on; they might need updating.   Suman Chakraborty is a senior consultant with a top Canadian management consulting firm. He is a real estate investor and inner circle member of several prestigious real estate communities. He has been using LinkedIn since 2016 and he coaches real estate investors & professionals on how to leverage LinkedIn for building a personal brand, networking, generating leads, and raising capital.   In this episode, Suman shares the right and wrong ways to post and do anything on social media to find investors and raise capital. In connection with that, he shows how you can optimize your LinkedIn profile to tap into the market you want to serve and become top of mind in your target niche's consciousness.   Checkout: Raising Capital Without Rejection Full-Day Workshop (Online): https://investorattractionworkshop.com/   What you will learn from this episode for 19 minutes: Learn about social media rules, regulations, and best practices to find deals and investors, and raise funds. Find out the best thing you can do on social media to attract investors rather than push them away. Learn how to optimize your LinkedIn profile and make it client or investor-targeted.   Resources: LinkedIn: https://www.linkedin.com/in/sumanchakraborty1985   Topics Covered:   01:18 - How he took action in real estate investing 02:05- Leveraging LinkedIn in finding deals, investors, and capital 04:08 - Knowing the set rules and regulations when using social media to find capital and funds 06:07 - Share value, not make claims on social media 07:04 - How to start a conversation to build rapport that converts into joint ventures and partnerships 09:37 - Optimizing your LinkedIn profile [creating your banner, headline, and content strategy, frequency of posting]  16:33 - Videos getting the most engagement 18:33 - How content strategy processes remain the same across all social media platforms   Key Takeaways:   "For the investors and real estate people, I would suggest, give value, and whatever claims you make [on social media], you should be eligible and authorized to do that. And add value to people, that is the most important thing." - Suman Chakraborty   "Don't make claims where you are not authorized; instead, share value of your transformation stories." - Suman Chakraborty    "Engage with the right people. What has worked in my favor is many people who were more advanced than me I was always focused on adding value to them. And that has, in turn, brushed up on my rapport." - Suman Chakraborty   " When I work with people, first is the LinkedIn optimized profile. If you have an optimized profile, it catches the attention; it helps LinkedIn understand who you are as a person, and you go much higher in the algorithm ranking. And you are targeted to the right audience." - Suman Chakraborty   Connect with Suman Chakraborty: LinkedIn: https://www.linkedin.com/in/sumanchakraborty1985 Facebook: https://www.facebook.com/sumanchakraborty1985 Instagram: https://www.instagram.com/sumanchakraborty812/   CONNECT WITH US   Thinking about raising your private capital to 6- to 7-figures but just don’t know where to start? Visit https://moneypartnerformula.com/ and find out more about the Money Partner Formula or even Book a call with Dave Dubeau!

15 Sep 202224min

When it comes to talking to people you know about investing, you could be imagining all sorts of reactions people might have (none of them good I bet). New capital raisers worry so much about being ostracized by their own friends and family, and that is normal. They might turn their backs on you and judge you poorly... but not if you have a proven and tested strategy! Check out today's How To Raise Capital 101 episode if you are trying to figure out how to have a frictionless real estate capital conversation with your friends and family.   What you’ll learn: Find out how you actually can come back even if you think you've shot yourself in the foot with past "failures" in business and investing. Discover how to be an inspirational comeback story. Learn to be comfortable talking about real estate investing with your family circle and friends. CONNECT WITH US   Thinking about raising your private capital to 6- to 7-figures but just don’t know where to start?   Visit https://moneypartnerformula.com/ and find out more about the Money Partner Formula or even Book a call with Dave Dubeau!

13 Sep 202211min

Put on your party hat because I've come up with a creative idea that will work for you and your potential investors. Check out this episode and find out how to get the party started in your favor -- to do some capital marketing in a way that will get investors hooked to book meetings with you! Here’s what you’ll learn from today's “How to Raise Capital 101” episode: Learn how to create some BUZZ for getting potential investors magnetized and motivated to find out more. The ultimate guide to doing real estate capital networking that will grow your pipeline of new investors quickly and inexpensively. Tips for doing capital raising that is fun and differentiated than anything else other real estate investors in your area are doing.   CONNECT WITH US   Thinking about raising your private capital to 6- to 7-figures but just don’t know where to start?   Visit https://moneypartnerformula.com/ and find out more about the Money Partner Formula or even Book a call with Dave Dubeau!

8 Sep 202216min

When a would-be capital raiser asks you, "So, how much money are YOU putting in?", the answer you give can impact your ability to raise capital in the future.    In today's episode, we go over what to say if this should ever happen and then show you some practical ways to get your investors turned around if they have this misconception of yours…so I advise you to listen to this episode.   What you’ll learn from today's episode: Discover the three parts of the deal when it comes to real estate investing  Learn what you should do as a real estate entrepreneur as the active part of the deal  Know why it is important to make sure it's in your investor's best interest everything you do in the deal     CONNECT WITH US   Thinking about raising your private capital to 6- to 7-figures but just don’t know where to start?   Visit https://moneypartnerformula.com/ and find out more about the Money Partner Formula or even Book a call with Dave Dubeau!

6 Sep 20229min

How do you get your target investors hooked on your real estate deals without coming across as desperate, needy, salesy, or even worse – creepy? As you already know,, I talked about classy capital connections in episode four. But we’re going to take a deep dive on the third part of that email campaign – the transition message – on today’s episode. Here’s what you’ll learn from today's “How to Raise Capital 101” episode: ---- Realize why you shouldn’t rush on getting on a deal and warm things up first through the classy capital connections technique; ----Discover the perfect formula on what you can say during a transition message, and understand why such a flow works so well; and ----Find out why there’s a very low chance that people will opt out after the third email, and why it’s perfectly fine even if they do CONNECT WITH US Thinking about raising your private capital to 6- to 7-figures but just don’t know where to start? Visit https://moneypartnerformula.com/ and find out more about the Money Partner Formula or even Book a call with Dave Dubeau!

1 Sep 202218min

Chances are you've come across obstacles and issues that have made you question why you are in this business... Maybe you've even considered quitting and trying your hand at something else. But the most successful real estate entrepreneurs I know have a deep and powerful reason behind their efforts. If you dig beyond the "because I want to be crazy rich" superficial reasons, that's where the real fuel for moving forward is.   What you’ll learn from today's episode: Find out the most important trait successful real estate entrepreneurs embody. Learn how to discover and dial into your reason to be successful in real estate. Be inspired and motivated with a couple of powerful stories of others who have done exactly this.    CONNECT WITH US   Thinking about raising your private capital to 6- to 7-figures but just don’t know where to start?   Visit https://moneypartnerformula.com/ and find out more about the Money Partner Formula or even Book a call with Dave Dubeau!

30 Aug 202210min

What is that one commercial from your childhood years that you still remember up to this date? This might sound like it has nothing to do with real estate investing, but actually, it speaks a lot, especially when it comes to the consistency of our messaging. By being constant and consistent in marketing, we put ourselves out there as the expert and the authority, which exponentially boosts the trust our target investors have for us and our deals. “But how do I do it, Dave? What if I start sounding like a broken record, talking about the same thing over and over again?” Well, that’s exactly why this episode is perfect for you! Tune in and find out how to achieve the three C’s of capital marketing, and eventually have people interested and hooked to your deals!   WHAT YOU'LL LEARN FROM THIS EPISODE: The difference between being constant and consistent; Discover topics you can talk about as you work on achieving the consistency of your messaging around capital raising; and Learn how to gain consistent capital messaging that sticks    CONNECT WITH US   Thinking about raising your private capital to 6- to 7-figures but just don’t know where to start?   Visit https://moneypartnerformula.com/ and find out more about the Money Partner Formula or even Book a call with Dave Dubeau!

24 Aug 202219min

Find a good deal and the money will find you.’ This is something that sounds good in a seminar- land, but it SUCKS in the real world.  I’ll explain why in today’s episode…   What you’ll learn: Learn why the phrase “Just find a good deal and the money will find you” is B.S. (unless...) Know the reasons why it doesn't work and what you need to do instead, and why it will be much more effective. Discover a tip on how to get a pool of potential investors ready to go for your deals.   CONNECT WITH US Thinking about raising your private capital to 6- to 7-figures but just don’t know where to start? Visit https://moneypartnerformula.com/ and find out more about the Money Partner Formula or even Book a call with Dave Dubeau!

23 Aug 202212min