#15 Mighty Tech PR: Where Creativity Meets Cogency – with Candace Locklear

In this episode, we meet Candace Locklear, co-founder of Mighty PR, a boutique PR agency, and We Are From Dust, a non-profit dedicated to putting participatory art in public spaces. She has worked with various cutting-edge companies in tech and beyond and has been deeply involved in the Burning Man community since the late 90’s. Candace embraces creativity and cogency like no other.

In this conversation, we dive into her early embracement of her inner provocateur and clown persona, her work in tech PR and communication, Burning Man, her love for art and inclusive community building, the importance of relationships, and how the two worlds of tech and art fuel each other.

I hope you will enjoy this interview as much as I did!

Thank you to our sponsor Nomono for the amazing podcast kit: https://nomono.co/

Recommended sources:

1. Mighty PR website: https://mightypr.com

2. Black Burner Project: https://www.blackburnerproject.com

Timestamps: 01:01:55

[00:00:00] Intro of the episode.

[00:01:30] Sponsor: Nomono Podcasting Kit.

[00:02:32] How her journey started: From North Carolina to San Francisco.

[00:07:46] Burning Man and the Cacophony Society

[00:09:54] The Tech PR journey.

[00:11:23] Seeing art becoming derivative with AI.

[00:15:40] Finding intersections between Tech and artistry.

[00:19:56] Women in Tech and Communication.

[00:22:22] Working with clients in Mighty PR, earned, owned, and paid media.

[00:28:26] Talent scouting and recruitment.

[00:31:05] Supporting others and being supported.

[00:35:57] Black Burner Project.

[00:38:58] Motherhood, processing of loss, and embracing new freedoms.

[00:49:21] The need for art and artists.

[01:00:13] Outro and concluding remarks.