What the Gun Industry can Learn from Coca-Cola

Over a year ago, Open Source Defense published an article on Coke, guns, and product value, which was sparked by an old Andy Warhol quote. It was thought-provoking enough that we are still talking about it.

As we are gearing up for SHOT show, we are pondering the three biggest lessons that Coca-Cola has for the gun industry, primary in the areas of manufacturing, research, and marketing.

Keep in touch with us here: https://trex-arms.com/newsletter/