IFH 458: How to Sell Your Indie Film and Yourself with Alec Trachtenberg

IFH 458: How to Sell Your Indie Film and Yourself with Alec Trachtenberg

Today on the show we have independent film producer, author, and sales consultant Alec Trachtenberg. With over a decade of experience building and managing the sales teams of some of the most cutting-edge technology startups, Alec has worked with major companies, such as Airbnb, Sony Pictures, Netflix, and Amazon. He has directly generated millions of dollars in revenue for a variety of companies in the technology and entertainment sectors, including Surkus, MomentFeed, and Entercom.

He has taken his sales knowledge and skills and written and published Lights, Camera, Sell: Sales Techniques for Independent Filmmakers. Here's a bit about the book.

Film producer and sales consultant Alec Trachtenberg argues that one must adopt a sales mindset in order to be successful as an independent filmmaker. By highlighting a variety of sales strategies that have worked for him in the world of startup technology companies, Alec shows how you can use the same sales strategies in every stage of filmmaking.

Whether you are a budding freelance cinematographer searching for your next gig, a first-time director ready to shoot your first feature-film, or an indie producer acquiring funding for your next project, Lights, Camera, Sell will teach you how to succeed through strategic sales techniques used by cutting-edge tech startup companies. Walking you through the five stages of the sales process, Alec shows you relevant case studies involving a variety of scenarios in the low-budget independent filmmaking process. Alec will teach you how to:

Prospect a screenwriter and option a feature-length screenplay
Lead a discovery call with a prospective domestic distributor
Demonstrate value with a powerful pitch deck to a financier
Close a deal with a non-union actor by creating an initial talent agreement outline
Resolve conflicts with crew members by understanding the principles of relationship success
Lights, Camera, Sell will debunk the negative myths surrounding salespeople formed by our media and society, reveal best practices on asking the right questions, explain how to present your ideas and services in a compelling way, and more.

Enjoy my conversation with Alec Trachtenberg.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Episoder(981)

MOTIVATION: Why Filmmaking Goals SUCK!

MOTIVATION: Why Filmmaking Goals SUCK!

We all need a kick in the butt sometimes on our filmmaking or screenwriting journey. This show will do just that. Never stop chasing that filmmaking dream. Keep on hustling.Proud Member of the IFH Podcast Network (ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

25 Jan 20212min

IFH 431: Filming an Indie Streaming Series During COVID with Colleen Krantz

IFH 431: Filming an Indie Streaming Series During COVID with Colleen Krantz

In my on-going series on COVID film production, I speak to creator/showrunner Colleen Krantz. She is the creator of the new series Complete Bull. The show is about a young animal scientist who must decide if she will join her family’s livestock insemination business in her fighting-to-stay-alive Midwest hometown, even as the community is torn at the seams debating whether to become a “receiving community” in the government’s forced relocation of first-generation immigrants.When she was shooting her show her production was one of only 24 SAG productions filming in the entire country. In this conversation, we discuss how she had to rewrite the script to include some nontraditional filming locations, how she dealt with negative attitudes from old-school Hollywood people because she was filming in a rural area, and what techniques she used to keep herself and her cast/crew safe during production.One of my favorite parts of the conversation is when we discuss how she was chewed out by an actress's manager, and I quote:“ You have no business trying to do this from the middle of Iowa.“I hope listening to Colleen's story can help you run a safe film production during these crazy times. Enjoy my conversation with Colleen Krantz.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

23 Jan 202153min

IFH 430: How to Make Money Selling Your Film on Facebook with Kyle Prohaska

IFH 430: How to Make Money Selling Your Film on Facebook with Kyle Prohaska

Today on the show we have returning champion Kyle Prohaska. Kyle is a Facebook Marketing Ninja. Kyle also specializes in promoting and marketing indie films.He also has created insane followings for his own films. Check out this 1,000,000 follower Facebook page he created for his film Standing Firm. Get ready to take some MASSIVE notes on this special episode. Enjoy my epic conversation with Kyle Prohaska.I wanted to bring Kyle back on the show to discuss a new system he is using to generate real money for filmmakers using Facebook ads. The problem I've always had using Facebook to promote indie films is ROI or Return on Investment. It didn't make sense to me to spend twenty dollars to promote a $2.99 rental or worse a free watch on Amazon Prime.Kyle has figured out a way to not only get a massive ROI on money spent but to also bring awareness to the film. If you are using or are thinking of using Facebook ads to sell your film this is the episode for you. Get ready to have your mind BLOWN!Enjoy my conversation with Kyle Prohaska.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

22 Jan 20211h 13min

MOTIVATION: How to Get Over Your Filmmaking Fears

MOTIVATION: How to Get Over Your Filmmaking Fears

We all need a kick in the butt sometimes on our filmmaking or screenwriting journey. This show will do just that. Never stop chasing that filmmaking dream. Keep on hustling.Proud Member of the IFH Podcast Network (ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

20 Jan 20212min

IFH 429: Hybrid Self Distribution in the Times of COVID with Peter Rader

IFH 429: Hybrid Self Distribution in the Times of COVID with Peter Rader

Today on the show we have returning champion Peter Rader. Peter has been working with his wife Paola di Florio to help filmmakers connect with audiences and generate revenue for their projects.The story of how they self-distributed their run-away hit AWAKE: The Life of Yogananda from booking theaters to SVOD is remarkable. They did it all on their own and the film has been viewed by millions. I wanted to bring Peter back on the show to discuss how they are distributing film during COVID, methods for audience building, social media marketing, release strategy, and much more.Peter has worked as a film and television writer for 20 years. His first script, Waterworld, was produced by Universal in 1995. He has developed numerous projects for other studios, and industry leaders such as Steven Spielberg, Dino De Laurentiis, and John Davis.On today's show, we are discussing the new film Infinite Potential: The Life and Ideas of David Bohm, which his company is helping to self distribute in the hybrid model.“Infinite Potential: The Life and Ideas of David Bohm” is a feature documentary about the man Einstein called his “spiritual son” and the Dalai Lama his “science guru.” A brilliant physicist and explorer of Consciousness, Bohm’s incredible insights into the underlying nature of reality and the profound interconnectedness of the Universe and our place within it are truly transformational.Enjoy my conversation with Peter Rader.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

19 Jan 20211h 5min

IFH 428: Are Film Festivals Worth It During COVID with Chris Holland

IFH 428: Are Film Festivals Worth It During COVID with Chris Holland

I've been getting asked almost daily if filmmakers should submit to film festivals during the pandemic since most festivals are moving online? Well, I went straight to an expert to discuss this.On the show today I have one of the leading authorities on film festivals, Chris Holland from Film Festival Secrets.com. Chris is a 20-year veteran of film festivals, journalism, marketing, distribution and literally wrote the book on the subject, Film Festival Secrets: A Handbook For Independent Filmmakers.If you are a listener of the show you also know that Chris and I created a FREE Podcast Series called the Film Festival Hacks Podcast. Chris and I discuss the pros and cons of submitting to film festivals in today's world, what value film festivals have in the current marketplace, and if festivals can bounce back after the brutal hit they took from COVID.Enjoy my conversation with Chris Holland.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

14 Jan 20211h 1min

IFH 427: Inside Cobra Kai & Its Domination of Netflix with Zack Arnold

IFH 427: Inside Cobra Kai & Its Domination of Netflix with Zack Arnold

Happy New Year IFH Tribe! We are starting 2021 with a bang. Today on the show with have Zack Arnold, an award-winning Hollywood film & television editor (Cobra Kai, Burn Notice, Empire, Shooter, Glee), member of the American Cinema Editors, a documentary director GO FAR: The Christopher Rush Story, narrated by Mark Hamill), and creator of the Optimize Yourself program and podcast.Zach has been working on the #1 Netflix show Cobra Kai since season 2. If you haven't heard of Cobra Kai here's the skinny.Thirty-four years after the events of the 1984 All Valley Karate Tournament, a down-and-out Johnny Lawrence seeks redemption by reopening the infamous Cobra Kai dojo, reigniting his rivalry with a now-successful Daniel LaRusso.Zack and I talk about Cobra Kai, how he became a healthy editor, what it was like working on some of the top shows on television, and how he retired early from editing, except Cobra Kai, of course, to run his own lucrative online business helping creatives optimize themselves.Enjoy my conversation with Zack Arnold.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

5 Jan 20211h 45min

MOTIVATION: Go Make Your Movie Now

MOTIVATION: Go Make Your Movie Now

We all need a kick in the butt sometimes on our filmmaking or screenwriting journey. This show will do just that. Never stop chasing that filmmaking dream. Keep on hustling.Proud Member of the IFH Podcast Network (ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

4 Jan 20212min

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