182. Northeast Tennessee Tourism Association Discusses Johnson City's Attractions

About the Guest:

Allie Bynum is a dedicated advocate for the promotion and sustainability of tourism in Northeast Tennessee. She serves as the Membership and Marketing Curator for the Northeast Tennessee Tourism Association, where she plays a pivotal role in advancing the region's economic and community growth. Outside of her role, Allie hosts her own podcast, "Meet Me in Tennessee," collaboratively produced by Maypop Media, where she explores activities, events, and the scenic beauty of Northeast Tennessee. Growing up in Bowmantown, Allie's passion for the outdoors was kindled by her early experiences in nature, a theme that resonates deeply with her work and personal interests.

Episode Summary:

In this enriching episode of the podcast, host Colin Johnson welcomes Allie Bynum from the Northeast Tennessee Tourism Association to discuss her role in the organization and her love for the region's burgeoning arts, culture, and outdoor scenes. The conversation provides a glimpse into the vibrant life of Northeast Tennessee, as Allie shares personal anecdotes and professional insights alike.

Opening with the bustling energy of downtown Johnson City and the unique downtown art scene, Allie expresses a fondness for the local murals and the niche community that Johnson City has fostered. She emphasizes the local vibe of the merchants and farm-to-table goods and services that speak to her deeply. As the talk broadens to encompass Northeast Tennessee, Allie details her work with the tourism association, how they attract visitors, and the substantial $841 million economic impact tourism brings to the region.

Key Takeaways:

• Allie Bynum is intensely passionate about Northeast Tennessee, underscoring the region's unique art scene, community vibe, and local businesses.
• The Northeast Tennessee Tourism Association plays a crucial role in driving economic and community growth, with Allie at the helm of membership and marketing efforts.
• Hiking and the outdoors hold a special place in Allie's heart, with Roan Mountain being her top destination for its feeling of seclusion and natural beauty.
• There's an ongoing goal within the Northeast Tennessee Tourism Association to increase membership and awareness, with Allie spearheading innovative marketing campaigns.
• Allie's podcast, "Meet Me in Tennessee," is a valuable resource for those looking to explore and understand the region's offerings more intimately.

Notable Quotes:

• "So Johnson City was coming to town for us…we didn't have dollar generals on every roadblock corner side, so we had to drive 35, 40 minutes to get to Walmart or the grocery store." - Allie Bynum reflecting on her rural upbringing.
• "I can tell you that tourism brings in $841 million economic impact to northeast Tennessee." - Allie highlighting the importance of tourism.
• "My first vivid memory ever…is being on a backpack on my father's back overlooking a waterfall." - Allie on one of her earliest inspirations for her love of the outdoors.
• "We are so blessed and fortunate for the amount of parks and green spaces that we do have already." - Allie advocating for the appreciation of the region's natural resources.

Resources:

• Northeast Tennessee Tourism Association website: Northeast Tennessee Tourism
• Allie's Podcast: "Meet Me in Tennessee" available on Spotify, Apple Music, & YouTube

Make sure to tune in to the full episode for a deep dive into why Johnson City and Northeast Tennessee are such exceptional places to live, work, and play. Stay connected with the podcast for more fascinating conversations that bring the stories and experiences of notable individuals right to your ears.