“By the end of 2015 we were just about out of money” - and now they’re worth $4B. How did Vuori do it, with CEO & Founder Joe Kudla
Secret Leaders11 Jan 2022

“By the end of 2015 we were just about out of money” - and now they’re worth $4B. How did Vuori do it, with CEO & Founder Joe Kudla

Having grown up poor, Founder and CEO of Vuori Joe Kudla always wondered what it would be like to have money and go on holiday, so he spent the first chapter of his career proving to himself that he could make money. But then he started to make life decisions differently. “I see myself on my deathbed. And I am coming to terms with that moment, am I going to look back and feel like I went for it, like I seized the day? Did I live a life in alignment with my passions, my heart, my interests? Or did I take the safe path?” In 2013 he founded Vuori, an activewear brand initially aimed at men. They nearly ran out of money in 2015, but a few pivots and several years later Vuori is worth $4b and launching in the UK this spring. How has Joe done it in such a competitive industry? How has he done it having raised a pittance compared to his rivals? And why is clarity the ultimate currency? -- Sponsors Vorboss - get better internet: https://vorboss.com/secretleaders Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders -- Newsletter Sign up here: https://secretleaders.email/ You can find our historic newsletters here: https://www.secretleaders.com/episodes

Episoder(402)

How Rolex Turns Over $11 Billion But Makes $0 Profit

How Rolex Turns Over $11 Billion But Makes $0 Profit

Rolex is one of the most iconic and prestigious brands in the world, generating an incredible $11 billion in annual revenue. But here’s the shocking twist—Rolex doesn’t make a single dollar in profit....

28 Feb 202514min

The Man who accidentally sold $100M on Shopify by Travelling the world - Danny Buck, CRAFTD London

The Man who accidentally sold $100M on Shopify by Travelling the world - Danny Buck, CRAFTD London

Meet the man behind CRAFTD, the Shopify hit that has made him $100 million. This is a man who has experienced it all on his entrepreneurial journey. From car boot sales, to buying out his bosses, cre...

25 Feb 20251h 23min

Why Dominos gave away free Rolex’s & reacting to cringe CEOs

Why Dominos gave away free Rolex’s & reacting to cringe CEOs

Did you know Domino’s used to give out Rolex watches to top-performing franchise owners? Or that LEGO rewarded its employees with solid gold bricks? Some companies go above and beyond to take care of ...

21 Feb 202533min

The Bricklayer Who Built a $50M Empire Selling Honey

The Bricklayer Who Built a $50M Empire Selling Honey

From a humble bricklayer to building a $40 million honey empire, Scott Davies is living proof that with relentless determination and a never-say-die mentality, anything is possible. Scott’s journey, w...

18 Feb 20251h 17min

Deepseek vs ChatGPT, YouTube Dating? & Beating Bill Gates

Deepseek vs ChatGPT, YouTube Dating? & Beating Bill Gates

Is Chris more influential than Bill Gates? This week, we explore Chris's rise to the top as LinkedIn’s number one ranked creator and dive into the ongoing battle between Deepseek and ChatGPT. Plus, di...

14 Feb 202542min

Wealth Expert: Unlock This Mentality to Make $10K a Month - Sahil Bloom

Wealth Expert: Unlock This Mentality to Make $10K a Month - Sahil Bloom

Everyone wants to make money, and many view it as the ultimate path to happiness. But for Sahil Bloom, money is merely the by product of discovering what truly brings you joy and fulfilment. In this i...

11 Feb 20251h 15min

$25,369,000 EXIT: The Brutal Truths Of Selling My Business

$25,369,000 EXIT: The Brutal Truths Of Selling My Business

No one truly understands the brutal truth of going through an exit process and this week Chris gives us a raw insight into the reality of what really happens behind the scenes of seeing the company yo...

7 Feb 202537min

The $1BN CEO who has beat Nike and Adidas in 9 years

The $1BN CEO who has beat Nike and Adidas in 9 years

Tom Beahon, the co-founder of Castore, reveals how he took on global giants Nike and Adidas—and won—in just 9 years. Tom takes us behind the scenes of Castore’s rise, revealing what really goes on in ...

4 Feb 20251h 11min

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