Secret Leaders3 Jan 2023

Deliciously Ella: making new year habits stick, the issues of #girlboss culture and why she doesn’t see herself as an influencer - with Founder Ella Mills

Ella Mills started a plant-based food blog, Deliciously Ella, in 2012 after chronic illness left her physically and mentally depleted. The blog blew up and its popularity led to her first recipe book, which was released in January 2015. It became the fastest-selling debut cookbook of all time in the UK and spent eight weeks at number one on Amazon, across all categories. Deliciously Ella now has 40 plant-based food products, stocked in more than 6,000 stores across the UK, an app, more bestselling cookbooks, a deli, and in 2022 had an expected turnover of 20 million pounds. It hasn’t always been a smooth ride though…which we’ll get into. Ella has over 2 million followers on Instagram. Social media has played a big role in the growth of the business, but even though many would describe her as one of the original UK influencers, she doesn’t see herself that way. How did she handle that fame along with the growth of the business brand? What advice would she give to other entrepreneurs building a disruptive consumer brand? And, what does she think about the wellness industry and the desire for quick fixes? Listen to find out. -- Sponsors Vorboss - get better internet: https://vorboss.com/secretleaders Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders -- Newsletter Sign up here: https://secretleaders.email/ You can find our historic newsletters here: https://www.secretleaders.com/episodes

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