#6 - How to win in the new era of direct-to-consumer
With data from hundreds of DTC brands, Taylor Holiday breaks down the formula for success in this new era of marketing. Taylor is the CEO and Co-founder of Common Thread Collective, a leading growth agency for DTC brands in North America. Learn more: https://commonthreadco.com https://generogrowth.com
9 Mar 202335min
#5 - Brand or performance? How to achieve both!
How can companies build their brands while generating leads and sales at the same time? We discuss this with Minna Keränen, Business Unit Director Industrial & Marketing Director at Pihla Group. Learn more: www.generogrowth.com
2 Mar 202334min
#4 - Growing 20+ online brands through Amazon, DTC, and omnichannel
What strategies can brands use to maximize online growth? CEO & co-founder Robin Bade shares how eBrands manage their portfolio of 20+ purpose-driven brands. Learn more: https://www.ebrands.com/ https://generogrowth.com/
22 Feb 202332min
#3 - Growth in a crisis
Travel came to an abrupt stop in 2020, with severe impact on hotel and apartment operators. Michael Huotari, Head of Web Sales, shares how Forenom was able to grow and invest in these challenging times. Learn more: https://generogrowth.com/
17 Feb 202337min
#1 - Balancing Growth And Profitability in eCommerce
After years of prioritizing growth, many eCommerce brands are now looking more closely at the bottom line. In the first episode, we discuss this change and what it means for marketing. The guest is Christopher Oksman, Lead Growth Hacker at Genero. Learn more: https://generogrowth.com/
3 Feb 202332min
