Discussing the future of media in 2020 and beyond, with Ashlyn Gentry of Attention Capital

It’s no secret that the media landscape has changed dramatically with the growth of social media apps. (Think: Click bait headlines and inflated viewership that make it harder to decipher what content is actually resonating with audiences). But fear not! At Girlboss, we’re focused on YOU, our loyal community of listeners, readers and fans. Which brings us to why we're so excited about the next chapter of Girlboss. That is, we’ve *officially* been acquired by the media holding company Attention Capital! Sound scary? It’s not—it just means even bigger things are ahead for us. To walk us through what changes are ahead for Girlboss, Sophia talks with Ashlyn Gentry, a founding partner of Attention Capital. Tune in for an honest conversation about the future of media, why brands must pass the “T-shirt test,” and so much more. To learn more about Attention Capital, go to:https://attentioncapital.com/ Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices