How TikTok Marketing Grew Wasi Clothing During the Pandemic With Vanessa Acosta
Ambition 2.06 Apr 2021

How TikTok Marketing Grew Wasi Clothing During the Pandemic With Vanessa Acosta

This week on Girlboss Radio, Puno talks business and TikTok marketing with our guest Vanessa Acosta, the one-woman show behind sustainable, ethical clothing brand Wasi, whose designs are made with textiles personally sourced from South America and handmade from scratch in LA. Acosta is a Bolivian-American businesswoman who quite literally does it all for her business: she’s a graphic designer, fashion designer, photographer, and marketer. If that’s not the definition of a solopreneur—and girl boss—we’re not sure what is. In this episode, you’ll hear about Acosta’s journey of starting her own business after losing her job in fashion due to the pandemic, what it’s really like running an ethical and sustainable clothing brand, and how TikTok for your small business can be a major tool for growth (she single-handedly tripled her sales in 2020, and attributes it to her TikTok marketing). Puno and Acosta talk about the challenges of becoming an entrepreneur as an immigrant, feeling like for their story to be worthwhile it has to be grand and inspirational, as well as living up to the standards set out by their parents. This episode is brimming with both inspiration and TikTok marketing tips and tricks. Listen to it now on Apple Podcasts or Spotify, or read the interview below (which has been edited for clarity and length): https://www.girlboss.com/read/vanessa-acosta Check out Vanessa store at: https://wasiclothing.com When your business is ready to make that next hire, find the right person with LinkedIn Jobs. And now, you can post a job for free. Just visit linkedin.com/girlboss to post a job for free. Terms and conditions apply. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(321)

Sarah Wilkinson, Vice President of Design, Nasty Gal

Sarah Wilkinson, Vice President of Design, Nasty Gal

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Sloane Crosley, Author

Sloane Crosley, Author

Sloane Crosley is a #Girlboss literary darling. She's the author of two personal essay collections, I Was Told There'd Be Cake and How Did You Get This Number. She’s written for The New York Times, New York Magazine, and The Wall Street Journal, and her work has been a finalist for the Thurber Prize of American Humor. She's recently released her first novel, The Clasp, a story about three friends and their madcap adventure to recover a lost, historic necklace. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Liz Goldwyn - Author, Director

Liz Goldwyn - Author, Director

Liz Goldwyn is a jack of all trades and a master of all them. Her career ranges from working at Planned Parenthood at age 13, contributing to The New York Times Magazine, and curating Sotheby's fashion department. She is out with her second book, Sporting Guide, which delves into the world of prostitution in 19th century Los Angeles. Sophia and Liz discuss her book, sexuality, buttermilk beauty routines and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Kay Cannon - Screenwriter, Pitch Perfect & Pitch Perfect 2

Kay Cannon - Screenwriter, Pitch Perfect & Pitch Perfect 2

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Sheree Waterson, CEO Nasty Gal

Sheree Waterson, CEO Nasty Gal

This week, Sophia talks to a personal mentor: Sheree Waterson. Over the past 25 years, Sheree has conquered the retail world - starting as a holiday gift wrapper at Joseph Magnin Co. to rising to the CEO of Nasty Gal. Sheree talks candidly about her successes and challenges at Lululemon, shares her leadership tips, and gives us an inside look at scaling the magic of Nasty Gal. Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Nov 201533min

Madeline Poole, Nail Artist, Author, Global Color Ambassador at Sally Hansen

Madeline Poole, Nail Artist, Author, Global Color Ambassador at Sally Hansen

Madeline Poole is a nail artist queen. She’s painted the famous nails of Miley Cyrus and Stella McCartney. Her tutorials have been featured on Vogue.com, TeenVogue.com, Refinery29, and IntoTheGloss. She’s the Global Color Ambassador for Sally Hansen, and she's the author ofNails, Nails, Nail!: 25 DIY Creative Nail Art Projects. This episode of #girlboss radio is sponsored by Audible.com. Get a free audiobook of your choice at Audible.com/GIRLBOSS Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Nov 201554min

Grace Helbig, YouTube Personality, Comedian, Author

Grace Helbig, YouTube Personality, Comedian, Author

Grace Helbig is the digital #Girlboss of our dreams. Her hit Youtube channel It's Grace has over 2.5 million subscribers. She hosts the popular podcast Not Too Deep with Grace Helbig, and she's The New York Times bestselling author of Grace’s Guide: The Art of Pretending to Be a Grown-Up. Grace opens up about being a introvert on the web, her controversy with E!, and working as the CEO of her multifaceted brand.   Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Okt 201524min

Charlize Theron, Actress, Producer, Activist, Mother.

Charlize Theron, Actress, Producer, Activist, Mother.

For our first episode, Sophia talks to the ultimate #Girlboss: Charlize Theron. You might know Charlize as an Academy Award winning actress who dazzles us playing strong, complex women on screen. But she's a #Girlboss in every way off screen too. Theron is a U.N. Messenger of Peace, the founder of the Charlize Theron Africa Outreach Project, and a mother of two. We talk to the actress about her career trajectory, the Hollywood gender pay gap, the importance of girlfriends in your life, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

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