How Dayna Isom Johnson Asked For Her Dream Role: Trend Expert at Etsy
Ambition 2.028 Mar 2023

How Dayna Isom Johnson Asked For Her Dream Role: Trend Expert at Etsy

On this episode of Girlboss Radio, Avery chats with Dayna Isom Johnson, Etsy's resident trend expert. If that job sounds really cool, that's because it is. Dayna spends her days interpreting data and trend insights and talking about creativity to uplift and promote Etsy's 5.4 million makers. She makes frequent TV appearances and talks to the media about emerging design trends. Yup, she knew about cottagecore way before the rest of us did. Dayna did not apply for the job she has now—but she created it by zeroing in what she loved to do and asking Etsy's leadership to create a role that fit her talent and excitement. Avery and Dayna talked about the unusual way Dayna figured out her dream job, how to tell if a company will be a great place to work from the interview stage and play a special round of In or Out: Design Trends Edition. Follow Dayna on Instagram at @daynaisomjohnson. PS: You can buy your very own Etsy personalized drinking glass at etsy.com! Listen to A Thing or Two with Claire and Erica on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts. New episodes drop every Monday. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com. Girlboss Goods, our women-owned and operated marketplace, makes it easier for you to vote with your dollar while also championing small businesses. Head to girlboss.com/goods. Happy shopping! Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(321)

Cassandra Grey, Founder and CEO Violet Grey

Cassandra Grey, Founder and CEO Violet Grey

Hollywood glamour can seem unattainable, but Cassandra Grey puts that glitz within reach with Violet Grey. The luxury beauty company curates the top makeup products in one space. Every product on their website and in their gorgeous Melrose store is rigorously vetted by their prestigious Violet Code, a group of magazine editors, makeup artists and designers who rank their favorite brands. Sophia and Cassandra discuss Cassandra's hippie days in Asheville, North Carolina, the challenges of merging content and commerce, and the brilliant marketing strategies of Beanie Babies. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Sep 201638min

Girlboss Radio Talks Love, Friendships and Finances

Girlboss Radio Talks Love, Friendships and Finances

Money can be one of the hardest things to discuss with friends. That's exactly why Sophia talks to her good friend Alexi Wasser on this week's special episode of Girlboss Radio. The two of them tackle some of our biggest questions when it comes to finances. They go deep about finances when it comes to feminism and relationships, and they even open up about their own money struggles with each other.  This episode of Girlboss Radio is in partnership with Prudential. Prudential solves investment, insurance and retirement challenges, helping individuals, organizations and communities reach their goals. Sophia is teaming up with Prudential and their 4.01K Race for Retirement, which is on September 17th at the Rose Bowl in Los Angeles. Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Aug 201627min

Tyler Haney, Founder and CEO Outdoor Voices

Tyler Haney, Founder and CEO Outdoor Voices

Tyler Haney has always been #DoingThings. The founder and CEO of Outdoor Voices was always an athlete, but the neon, black, and mesh apparel on the market, along with its competitive mentality, stopped resonating with her. Tyler realized what inspired her to stay active was completely different; she enjoyed a balanced, fun, and freeing approach to exercise. So she created Outdoor Voices, an active lifestyle brand that believes in freeing fitness from performance, and embracing activity with ease, humor, and delight. On this week’s episode Tyler tells Sophia about building a makeshift office from a bunkbed, traveling with her dad to a textile and mill convention in Utah, and the importance of building communities through activity. Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Aug 201635min

Finance & the City with Farnoosh Torabi

Finance & the City with Farnoosh Torabi

City living ain't cheap. Rent is high, happy hours add up, and many of us have tons of student loans. How can we even begin to save when we're already in so much debt? On this week's special episode of Girlboss Radio in partnership with Prudential, we brought in an expert who has lived twenty-something city struggles. Farnoosh Torabi is the host of the CNBC show Follow the Leader, her award-winning So Money podcast, and the Finance columnist for O Magazine. Sophia and Farnoosh talk about getting out of $30,000 of debt, the beauty of 401Ks and how anyone can save.  Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Aug 201632min

Roya Rastegar, Director of Programming Los Angeles Film Festival

Roya Rastegar, Director of Programming Los Angeles Film Festival

Sometimes our careers take us places we never thought they could. That's certainly true for Roya Rastegar, who began her career on Wall Street and realized shortly after, she needed a radical change. She applied and was accepted into UC Santa Cruz's PhD program where she studied the history of consciousness under civil rights activist and famed academic Angela Davis. From there she used her studies to curate independent films and now works as the Director of Programming at the Los Angeles Film Festival. On this week's podcast, Sophia and Roya talk about the anxieties and joys of being an outsider, how to make small and large changes in your life, and why representation on and off screen is essential. Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Aug 201653min

Girlboss Radio: What We Learned From Our Parents

Girlboss Radio: What We Learned From Our Parents

So many of us adopt our financial habits from our parents. Did they teach us how to save? Or are we saving because they didn't at all? And where are they now when it comes to retirement? Many baby boomers refuse to retire - either it's not an option or they can't see themselves leaving the workforce. We wanted to hear from someone who's on the other end of things -- who's lived a full life filled with financial ups and downs. Someone who can dispense wise words about saving and maybe how she'd do things differently. So on this special episode of Girlboss Radio, Sophia invites the original momboss to the podcast: her mother Dena.  This episode of Girlboss Radio is in partnership with Prudential. Prudential solves investment, insurance and retirement challenges, helping individuals, organizations and communities reach their goals. Sophia is teaming up with Prudential and their 4.01K Race for Retirement, which is on September 17th at the Rose Bowl in Los Angeles. You can register for the race at run401k.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Aug 201630min

Jessica Williams, Comedian and Former The Daily Show correspondent

Jessica Williams, Comedian and Former The Daily Show correspondent

A very dope queen joins us on this week's podcast: Jessica Williams. At 22 years old, Jessica became the youngest correspondent and first on The Daily Show, and her hilarious and insightful segments on gender and race made her a necessary voice on the show. Since leaving the The Daily Show earlier this summer, Jessica has been busy co-hosting her podcast 2 Dope Queens with Phoebe Robinson and creating her own sitcom for Comedy Central. On the episode, Sophia and Jessica discuss auditioning for Jon Stewart, the pressure of being the first in any field, and bathroom tips. Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Aug 201644min

Suzy Batiz, Founder & CEO Poo~Pourri

Suzy Batiz, Founder & CEO Poo~Pourri

Suzy Batiz is the queen of the crapper. Fed up with the lack of natural bathroom odor solutions, Suzy combined her knowledge of essential oils and entrepreneurial passion and formulated Poo~Pourri as the first natural, truly effective solution to a universal problem: poop happens, and it stinks! Since 2007, 17 million bottles of Poo-Pourri have sold and annual sales now top $30 million. On this week's episode, Suzy discusses how her childhood fostered a maker mentality, how she survived two bankruptcies, and the viral video that put Poo~Pourri on the map. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Aug 201636min

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