How Adrien and Hyla Started Their Business, 437, With No Business Experience
Ambition 2.022 Mai 2023

How Adrien and Hyla Started Their Business, 437, With No Business Experience

On today's episode of Girlboss Radio, Avery chats with Adrien Bettio and Hyla Nayeri, the women behind the It girl swim and lifestyle brand 437. The co-founders met at university while studying commerce, and became fast friends and eventually, roommates. Hyla and Adrien were on a trip in the Amalfi Coast and they couldn't find swimsuits that were flattering and curve friendly. And thus, the idea for 437 was born. They were just 21 years old. Today, 437 is loved and worn by celebs like Kylie Jenner, Megan Thee Stallion and JLo, and appeared in Vogue and Forbes. The Forbes 30 Under 30 founders share how they started an ecommerce business with no business experience, the women who inspire them on their entrepreneurial journey and what it’s really like to go into business with your best friend. Check out 437 at shop437.com and on Instagram at @437, and follow Adrien at @adrienbettio and Hyla at @hylanayeri. Plus, check out their 16-module course How TF Do I Start? at how-tf.com. Get your very own Workplace Affirmation Deck from Girlboss at girlboss.com/affirmations! Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com. Girlboss Goods, our women-owned and operated marketplace, makes it easier for you to vote with your dollar while also championing small businesses. Head to girlboss.com/goods. Happy shopping! Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(321)

Marketing memorable spaces with Maryellis Bunn, of the Museum of Ice Cream

Marketing memorable spaces with Maryellis Bunn, of the Museum of Ice Cream

You're probably seen photos of the Museum of Ice Cream, that dessert wonderland with a pool of sprinkles and candy confections that just beg for a photo to be taken. But, hashtags and perfect feed placements aside, what did it take to make it all a reality—and quickly scale it into a recognizable brand and product? On this week's Girlboss Radio, founder of Girlboss, Sophia Amoruso chats with Maryellis Bunn, the woman who first had the vision and tenacity to make the Museum of Ice Cream a reality. In this episode, Sophia and Maryellis talk about why we're all craving more meaningful moments, while dealing with (and appealing to) shortened attention spans. Learn why the MOIC partnered with researchers at Yale to study the psychology of happiness and why a more productive lifestyle is code for figuring out how to better spend our time. Plus, hear why colonizing Mars might just be the next step for her. To find out more about the Museum of Ice Cream, go to: https://www.museumoficecream.comTo keep up with Maryellis Bunn, follow her on Instagram at, @maryellis.bunn Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Mai 201939min

Building a purpose-driven company (and culture) with Shivani Siroya

Building a purpose-driven company (and culture) with Shivani Siroya

When Shivani Siroya founded Tala, she had a simple mission: To help overcome the barrier to accessing credit lines that people in developing economies face. Enter Tala, a finance and technology company that provides microloans and other financial services via its mobile app to people in countries like Kenya, Mexico, and the Philippines. And with billions of people around the world without a readily accessible “financial identity,” Tala has quickly grown from a small team of 4 to an international company with more than 500 employees. In this episode, Girlboss COO Neha Gandhi chats with Siroya about how she scaled Tala into an international team who work with a shared sense of purpose. You'll learn why Tala gives out “peer bonuses,” why competition is a good thing, and why a little obsession readies you for success.To learn more about Tala, go to--> https://tala.co/ Keep up to date with Shivani Siroya on Twitter by following her at --> https://twitter.com/shivsiroya Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Mai 201944min

Why taking a leap of faith is part of any career journey, with Elaine Welteroth, journalist and author of More Than Enough

Why taking a leap of faith is part of any career journey, with Elaine Welteroth, journalist and author of More Than Enough

Today, Elaine Welteroth is an award-winning journalist, author, and former editor-in-chief of Teen Vogue. But before all of that, Welteroth was just a normal college student searching on Google for tips on how to work in magazines. Eventually, she landed a dream internship at a publication she’d long respected. But—then Welteroth had a choice to make: Say yes to an internship at a publication she'd always wanted to work at, or work elsewhere, but with a woman whose career she'd long admired? She chose the latter, and that was the beginning of her journey in the magazine business. On this episode of Girlboss Radio, Welteroth talks about her new book, More Than Enough, where she chronicles her career in publishing, how she gained the confidence to trust her instincts and why she took take a leap of faith to pursue her own projects. To keep up with Elaine Welteroth on Instagram, follow her here---> @elainewelteroth To pre-order More Than Enough, go here-->https://amzn.to/2Q3yb9D Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Mai 201952min

The Uneasy Marriage Of Social Media & Politics, with Alyssa Milano, host of Sorry Not Sorry

The Uneasy Marriage Of Social Media & Politics, with Alyssa Milano, host of Sorry Not Sorry

Alyssa Milano has a turbulent love affair with social media. On one hand, she loves being able to see what political and social issues matter most to ordinary people around the globe. On the other hand, she's fully aware that platforms like Twitter are full of dark corners, where political dialogue becomes circular—even toxic. Still, all of it has allowed her to own a brand of activism that's all hers. In this week's episode of Girlboss Radio, Milano chats with Girlboss COO Neha Gandhi about why she thinks we need more dialogue regarding the spectrum of sexual assault and harassment, why "boots on the ground" is her favorite type of activism work, and why she's proud to call former vice president (and current presidential hopeful) Joe Biden a friend. To keep up with Alyssa Milano on Twitter, follow her at: https://twitter.com/Alyssa_Milano To listen to Sorry Not Sorry, go to: http://apple.co/2vqW0P5 Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Mai 201949min

Building A Business For The IG Generation, with Cyndi Ramirez-Fulton, founder of Chillhouse

Building A Business For The IG Generation, with Cyndi Ramirez-Fulton, founder of Chillhouse

Cyndi Ramirez will be the first to tell you that the idea of opening her own spa and manicure location, much less one ready-made for the age of Instagram, never occurred to her. Indeed, it wasn’t until Cyndi was out with her husband and looking for a massage spot (and perhaps even a manicure) that the origins of what would later become Chillhouse, crept into her mind. Today, Ramirez has built Chillhouse into a brand that goes beyond the spa and wellness hub of New York City. Instead, it's a company and brand dedicated to self-care. On this episode, Girlboss founder and CEO Sophia Amoruso chats with Ramirez about how you get your first customers, what it's like to work with PR and how you can scale your brand. To read up on all things Chillhouse and self-care, check out the company blog-->http://thechilltimes.com/To keep up with Cyndi Ramirez, follow her on IG-->https://www.instagram.com/cyndiramirez/ Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Mai 201938min

Finding (& Raising) Our Voices, with Valerie Jarrett, senior advisor to Barack Obama

Finding (& Raising) Our Voices, with Valerie Jarrett, senior advisor to Barack Obama

Valerie Jarrett has known and worked with the Obamas for 28 years and it all began with a job interview with Michelle Obama, then Michelle Robinson. Fast-forward to today, and Jarrett has the distinction of being the longest-serving senior advisor to ANY president in history, after having served as senior advisor to President Obama all eight years while in office. She’s currently a senior advisor to the Obama Foundation and sits on the board of directors for companies like Lyft and the Kennedy Center for Performing Arts and others. And, she recently wrote a book, Finding My Voice: My Journey to the West Wing and the Path Forward, which chronicles her journey from being a quiet girl in segregated Chicago to one of the most visible and influential African-American women of the 21st century. Listen in as Jarrett and Girlboss COO Neha Gandhi discuss what it was like working in the White House, how we can all be more confident, and why being yourself—and owning your voice—is a win for everyone. To buy Finding My Voice, go to-->https://www.amazon.com/Finding-My-Voice-Journey-Forward/dp/0525558136/tag=girlboss-20To keep up with Valerie Jarrett, follow her on Twitter--> https://twitter.com/ValerieJarrett Let us know how we're doing by sending us an email at podcasts@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Apr 201946min

Turning A Social Media Brand Into A Business, with Rachel Brathen of Yoga Girl

Turning A Social Media Brand Into A Business, with Rachel Brathen of Yoga Girl

Just a few years ago, Rachel Brathen, a.k.a., “Yoga Girl,” was sharing her experiences with yoga on a growing little platform called Instagram while trying to fill a small class of 30 at a local studio.Today, Brathen has more than 2M followers on Instagram, is a serial entrepreneur, a New York Times best-selling author, and the founder of three different not-for-profits. How did she do it? In this episode, Brathen chats with Sophia about what it’s like to go from being a broke yoga teacher in Latin America to owning multiple international businesses, what living and working in Aruba is like and how we can all manage the ups and downs of social media.For more on all things Yoga Girl, go here--> https://www.yogagirl.com/To stay up-to-date on Rachel's life in Aruba, follow her at --> https://www.instagram.com/yoga_girl/If you have any feedback or questions on the show, get in touch with us at: podcasts@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Apr 201934min

Dealing With the Boys' Club, with Tina Brown of Women in the World

Dealing With the Boys' Club, with Tina Brown of Women in the World

You've probably heard this before: Today's media landscape isn't what it used to be. It's a little less shiny, it’s harder to stay relevant, and it’s much harder to hold people’s attention and really make an impact through all the noise. But, if you've managed to do exactly that, consistently, for many years, across different publications—then you might just be someone by the name of Tina Brown. She led Vanity Fair magazine as its first female editor-in-chief, bringing the magazine back from near extinction and turning it into something glossy that mixed celebrities and glamour with news and politics in a way that nobody had really done before. She’s also the only woman to have ever edited the New Yorker. Most recently, she founded Women in the World—a summit that brings together luminaries from Michelle Obama to Meryl Streep to Oprah Winfrey. In today's episode, Girlboss COO Neha Gandhi chats with Brown about what it was like being the boss at 25, how she dealt with the boy's club of publishing, and why it's always a good thing to employ industry veterans as well as newcomers to the field. For more on Women in the World, visit --> https://womenintheworld.com/ To keep up to date with Brown, follow her at --> https://twitter.com/TinaBrownLM Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Apr 201939min

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