Ambition 2.05 Mar 2024

Building a Revenge Brand with Boys Lie

Get your FREE sample pack of LMNT electrolyte drink mix with any purchase at DrinkLMNT.com/GIRLBOSS. Some of Tori Robinson and Leah O'Malley's closest friends thought they would fail. Who's laughing now? In today's episode of Girlboss Radio, Avery Francis catches up with the founders of Boys Lie. Their cool-girl loungewear broke the internet last summer when Ariana Madix from Vanderpump Rules wore their 1-800-Boys-Lie hoodie, not-so-subtly shading ex-boyfriend Tom Sandoval. Their clothing has been spotted on A-listers like Kylie Jenner, Zendaya, Ariana Grande, Dua Lipa and many more—plus they’ve collabed with Forbes, Uber, REVOLVE, Urban Outfitters and PacSun, which solidified Boys Lie as an industry trailblazer. In 2022, the brand achieved a staggering $8 million in revenue. Tori and Leah met in 2016 when they were both going through breakups with their boyfriends—who happened to be best friends. They formed an unbreakable bond and coined the mantra: “boys lie.” Today, the Boys Lie founders talk about how much money it *really* takes to start a clothing brand, how other people’s doubts fuelled their success and why it's so important to have a failure runway. Check out the Boys Lie podcast here: https://pod.link/1691013661 New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. Girlboss’ very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(336)

How to make fashion size inclusive, with Alex Waldman of Universal Standard

Episode description: Joining Sophia Amoruso on this week’s episode of Girlboss Radio is Alex Waldman, Co-founder and Creative Director of Universal Standard, the first—and only—brand to offer clothing...

26 Feb 202053min

How to beat the odds—and win, with Morgan DeBaun, founder and CEO of Blavity

As one of the few young, black female founders in Silicon Valley, Morgan DeBaun is in a league of her own. And as the founder and CEO of Blavity, she's grown the media and technology company from a sm...

19 Feb 202058min

A Galentine’s Day Special, with Sophia’s friend, Monika Norwid

For this week’s episode, we’re trying something a little different! When February rolls around, there’s no shortage of Valentine’s Day themed content—and it can be really overwhelming, *especially* if...

12 Feb 202058min

How to turn connections into business, with Emma Grede, co-founder and CEO of Good American

After years of working in the fashion industry, Emma Grede felt exhausted by the lack of diversity on runways, in ads, and behind the scenes. When she had the brilliant idea for Good American, a size-...

5 Feb 202057min

How to ask for what you want—and get it, with Amy Pascal, film producer and business executive

Ah, imposter syndrome. Many of us know it as more than just a buzzword—we know it to be a very real experience of feeling unqualified, unprepared, and unworthy, despite all evidence to the contrary. W...

29 Jan 202052min

Life after working in adult film, with Mia Khalifa

Mia Khalifa is a Lebanese-American social media personality. She’s a sports commentator. She's a content creator. And she also used to work in the adult film industry. Despite only doing it for three ...

22 Jan 202038min

Bootstrapping a business from the ground up, with Clare Vivier, founder of Clare V.

Clare Vivier first got the idea for her handbag business while working as a journalist for French TV. She was looking for functional, but stylish laptop cases and, when she couldn’t find one, she made...

15 Jan 202056min

Discussing the future of media in 2020 and beyond, with Ashlyn Gentry of Attention Capital

It’s no secret that the media landscape has changed dramatically with the growth of social media apps. (Think: Click bait headlines and inflated viewership that make it harder to decipher what content...

8 Jan 202051min