Building a Revenge Brand with Boys Lie
Girlboss Radio5 Mar 2024

Building a Revenge Brand with Boys Lie

Get your FREE sample pack of LMNT electrolyte drink mix with any purchase at DrinkLMNT.com/GIRLBOSS. Some of Tori Robinson and Leah O'Malley's closest friends thought they would fail. Who's laughing now? In today's episode of Girlboss Radio, Avery Francis catches up with the founders of Boys Lie. Their cool-girl loungewear broke the internet last summer when Ariana Madix from Vanderpump Rules wore their 1-800-Boys-Lie hoodie, not-so-subtly shading ex-boyfriend Tom Sandoval. Their clothing has been spotted on A-listers like Kylie Jenner, Zendaya, Ariana Grande, Dua Lipa and many more—plus they’ve collabed with Forbes, Uber, REVOLVE, Urban Outfitters and PacSun, which solidified Boys Lie as an industry trailblazer. In 2022, the brand achieved a staggering $8 million in revenue. Tori and Leah met in 2016 when they were both going through breakups with their boyfriends—who happened to be best friends. They formed an unbreakable bond and coined the mantra: “boys lie.” Today, the Boys Lie founders talk about how much money it *really* takes to start a clothing brand, how other people’s doubts fuelled their success and why it's so important to have a failure runway. Check out the Boys Lie podcast here: https://pod.link/1691013661 New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. Girlboss’ very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(320)

The Return of Girlboss Radio with Guest Roxane Gay

The Return of Girlboss Radio with Guest Roxane Gay

Sophia Amoruso’s Girlboss Radio is back with a vengeance. In the first new episode, you’ll get a quick preview of what’s on girlboss.com with editorial director Jerico Mandybur—plus, a conversation with one of the most prolific writers of our time, Roxane Gay. Covering everything from Gay’s latest work, Hunger: A Memoir of (My) Body, fatphobia, to writing and the meaning of “success,” get ready for a warm and stimulating conservation—the first of many. Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Aug 201750min

Amel Monsur, Executive Creative Director Vice Media

Amel Monsur, Executive Creative Director Vice Media

Amel Monsur is the Executive Creative Director at VICE, the world's leading youth media brand and content creation studio. At VICE, Amel has led project and content development across i-D & Noisey, VICE's fashion cultural and music channels, as well a variety of branded campaigns that live off-channel. Amel's background is at the intersection of fashion, music and news, and she previously served as the Creative Director for Prince -- yes Prince! On the podcast, Amel discusses her early days working for Target, what it's like to be a creative working for a superior creative like Prince, and why creating content with a purpose is important these days. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Des 201654min

Danielle Weisberg & Carly Zakin, Co-founders theSkimm

Danielle Weisberg & Carly Zakin, Co-founders theSkimm

This week, we have not one, but two guests on Girlboss Radio - Carly Zakin and Danielle Weisberg, the Co-founders of theSkimm! TheSkimm started a daily newsletter, giving its readers all the news and info to start the day. It's since grown into an 'audience company' that has a circulation of over 4 million active readers including fans such as Oprah and Hoda Kotb. Carly and Danielle met studying abroad together in college and several years later they both found themselves working at NBC News. They became fast friends, roommates, and eventually co-founders. On the podcast, the Sophia, Carly, and Danielle discuss how the co-founders met, how Danielle and Carly engage with their Skimmbassadors, and how they've learned to manage their growing team over the years. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Des 201651min

Tracey Cunningham, Celebrity Hair Colorist & Owner Méche

Tracey Cunningham, Celebrity Hair Colorist & Owner Méche

You many not know Tracey, but you definitely know her work. She’s colored the famous locks of Jennifer Lopez, Lily Aldridge, Khloe Kardashian, and our very own Sophia Amoruso. She got her start working for none other than Bette Midler who put her through beauty school! Afterwards Tracey quickly rose through the ranks at the best salons in LA - Art Luna, Sally Hershberger, Byron & Tracey among others. In 2012, she and stylist Neil Weisberg teamed up to combine the best of styling and coloring in the business with Méche. On the podcast, Tracey reminisces about styling Bette's hair while combing through cookbooks, how she knew she could be a great colorist, and how beauty regimens like coloring might fix short-term problems but maybe not the longterm ones in your life. Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Nov 201654min

Alyssa Mastromonaco, COO Vice Media

Alyssa Mastromonaco, COO Vice Media

From her early days bagging groceries, Alyssa Mastromonaco realized she had a gift for logistics. That gift led her all the way to the White House where she served as President Obama’s Deputy Chief of Staff. If you wanted to talk to President Obama, you had to go through Alyssa first. She left politics in 2014, and now works as the Chief Operating Officer of Vice Media. On this week’s episode, Sophia and Alyssa discuss Alyssa’s early days interning for Bernie Sanders, what good leadership means, and Alyssa’s hilarious misadventures in Buckingham Palace and on Marine One. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Nov 201645min

Alli Webb, Founder Drybar

Alli Webb, Founder Drybar

Alli Webb's career has had numerous incarnations. She’s worked in public relations and she’s been a professional hairstylist. But it wasn’t until 2008, when Alli really found her passion. She started a side business called Straight-at-Home, which provided in-home blowouts on a referral basis in LA. When her business and popularity quickly outgrew her one-woman show, she expanded and opened a brick and mortar called Drybar. Drybar is based on the simple concept of focusing on one thing and being the best at it: blowouts. They now have 67 locations across the country. And her new book, Good Hair for All, tells you how you can achieve a great blowout at home. On the podcast Sophia and Alli talk about Alli's early days working at salons, leaving and returning to the workforce to found Drybar, and the inherent trust of working with family. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Nov 201642min

Anne Fulenwider, Editor-in-Chief Marie Claire

Anne Fulenwider, Editor-in-Chief Marie Claire

Anne Fulenwider is a tour de force in the publishing world. After graduating from Harvard University, she moved to New York and learned the ins and outs of journalism under the tutelage of George Plimpton at The Paris Review. And she continued to work alongside the greats including Graydon Carter at Vanity Fair and Joanna Coles at Marie Claire. In 2011, Anne left Marie Claire to become the Editor-in-Chief of Brides where she completely rebranded the magazine to expand its reader base, but she couldn’t stay away from Marie Claire for long. She returned to the magazine as their Editor-in-Chief where she continues to push the brand to speak to today’s modern woman with its in depth reporting, fashion guides, and entertaining and informative features. On the episode Anne tells us how she puts together a magazine every month, how simply raising your hand can get you the job your want, and why networking is useful even if the word itself can feel disingenuous.  Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Nov 201651min

Brit Morin, Founder & CEO Brit + Co

Brit Morin, Founder & CEO Brit + Co

Before Brit Morin could light that creative spark in all of us, she had to find that creativity within herself. After working for Google for four years, she left her stellar job working under Marissa Mayer to start her own company. But first, she decided to give herself a 6-month break. And those six months were, as Brit describes it, some of the most transformative months of her life. She enrolled in classes at a creative space for makers, and she abandoned the laptop screen for laser cutters, 3D printers, and clay. That experience ultimately inspired her to found Brit + Co, a new media and commerce company that enables creativity through inspirational content, online classes and do-it-yourself kits. The company now has partnerships with brands such as Target, and Brit is a regular DIY and lifestyle contributor to the Today show. On the podcast, Brit discusses her six month sabbatical after Google, how leadership roles can become political, and why everyone is a creative. Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Okt 201654min

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