Celebrity Bosses and the Future of Marketing with Rare Beauty's CMO Katie Welch
Ambition 2.023 Apr 2024

Celebrity Bosses and the Future of Marketing with Rare Beauty's CMO Katie Welch

Discover the all-new Adobe Express mobile app, including Firefly generative AI technology—now available on iOS and Android. Head to adobe.com/express or your app store to download today. This conversation with Katie Welch, the chief marketing officer of Rare Beauty, has been a year in the making. The Girlboss Radio team first met Katie in 2023, and immediately vibed with her warmth, candor and wisdom. Katie has worked as a beauty industry exec for years—her CV includes stints at Victoria's Secret Beauty, The Honest Company, Hourglass Cosmetics and now, reporting into Selena Gomez's juggernaut beauty biz, Rare Beauty. Katie, who just made Forbes' CMO 50 list, talks about how her talented team dreams up marketing campaigns that get results, her thoughts on the potential TikTok ban and how aspiring marketers should think about their careers. Avery and Katie also get vulnerable about the realities of dating with a demanding career. We know you'll love this one. For career advice and BTS of Katie's life, start with her TikTok (where she has almost 100K followers), @katiewelch. New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. Girlboss’ very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(321)

How to work your way to the top with Anna Brozek, CEO of Big Cartel

How to work your way to the top with Anna Brozek, CEO of Big Cartel

On today's episode, Sophia Amoruso chats with Anna Brozek, the CEO of Big Cartel. Big Cartel is a mission-based business that gives artists and creators a marketplace to sell their goods. Anna’s been with the company for almost 9 years, and in that time she’s gone from community coordinator to operations director, and now, CEO—truly rising through the ranks. Here, Anna shares what qualities allowed her to rise to the top at Big Cartel. She also explains how she’s become a more transparent leader and what artists can do to pivot and market themselves right now. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Mai 202049min

How to trust your gut and start over professionally with Gail Becker, founder and CEO of CAULIPOWER

How to trust your gut and start over professionally with Gail Becker, founder and CEO of CAULIPOWER

Today’s guest is Gail Becker, the gutsy entrepreneur who left her corporate America job to take on the food industry—something she knew very little about at the time. She takes us through her pitch and funding journey for CAULIPOWER and shares advice on how to trust your gut and build a biz, even in the face of the unknown. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Mai 202047min

How to tap into your creativity, with Kelly Wearstler, interior design phenom

How to tap into your creativity, with Kelly Wearstler, interior design phenom

In these home-bound times of social distancing and self-quarantine, who better to talk to than an award-winning interior designer like Kelly Wearstler? On this episode of Girlboss Radio, Sophia chats with the design studio founder whose provocative and influential aesthetic has touched everything from high-profile celebrity homes to Instagrammable hotel and retail spaces. The two discuss how to make a small space more quarantine-cozy, why Kelly believes education is critical to succeeding as a designer, and how to be more creative in your leisure time. Kelly also shares her candid take on the millennial design aesthetic that's everywhere these days. Listen wherever you get your podcasts. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Apr 202050min

How to safeguard your finances in times of crisis, with Nicole Lapin, finance expert

How to safeguard your finances in times of crisis, with Nicole Lapin, finance expert

In times of uncertainty, our mental and physical health isn't the only thing we worry about. Financial well-being is also top of mind, and the real talk is that many of us are super stressed about money right now. That's why this week's episode is centered around how to get your finances in order with finance expert Nicole Lapin. Sophia's conversation with Nicole covers what to do if you've been laid off or furloughed, how to overcome budget challenges as a small business owner, and exactly what to say to bill collectors if you want to lower your monthly payments. The two also share their experiences with therapy and burnout, making this episode a must-listen that'll surely help you navigate the here and now. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Apr 20201h 4min

How to forge a non-traditional career path, with Viktoria Modesta, bionic pop star

How to forge a non-traditional career path, with Viktoria Modesta, bionic pop star

This week, Sophia Amoruso chats with Viktoria Modesta, a bionic pop star, avant-garde performance artist, and creative director whose work in the public sphere continues to challenge the way disabilities and differently-abled people are perceived in today’s world. Tune in to hear her advice for creatives on navigating through tough times like a global pandemic; what, exactly, being a bionic performance artist and pop star entails; and how to carve out a non-traditional career path for yourself. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Apr 202040min

The reality of funding your own business, with Christina Stembel, founder and CEO of Farmgirl Flowers

The reality of funding your own business, with Christina Stembel, founder and CEO of Farmgirl Flowers

Christina Stembel's origin story for her business, Farmgirl Flowers, is amazing: She launched her floral business with nothing more than a high school degree and $50K in savings. Over the past decade, she's bootstrapped the company to a team of over 200 employees with an annual revenue of over $30M. This week on Girlboss Radio, we hear from Christina on how she taught herself to become an entrepreneur, the benefits and drawbacks of being self-funded, and how she combats the loneliness that comes with being an entrepreneur. Tune in for plenty of wisdom, wherever you listen to podcasts. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Mar 202053min

How to refresh your brand, with Olivia Christian, brand strategist

How to refresh your brand, with Olivia Christian, brand strategist

On this week's episode of Girlboss Radio, Sophia chats with Olivia Christian, a brand strategist and Vistaprint brand ambassador who went from working in politics to helping small business owners and side hustlers craft their identity and tell a captivating brand story. Because when you know how to tell people who you are, what you do, and why you do it—well—you’re able to open doors for yourself, your business, and so much more. Tune in to hear how Olivia moves past failure and fear, her tips for networking, and the key elements that go into a winning elevator pitch. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Mar 202046min

How to build a lasting brand with Suzi Weiss-Fischmann, co-founder of OPI

How to build a lasting brand with Suzi Weiss-Fischmann, co-founder of OPI

Suzi Weiss-Fischmann, widely known as the First Lady of Nails, is the co-founder and creative visionary behind OPI. On this episode of Girlboss Radio, she joins Sophia Amoruso to talk about how she rebranded the professional nail industry in the '80s and '90s (with a lasting impact still felt today), how as a Hungarian-born woman she became the embodiment of the American dream, and what her process is for coming up with those iconic nail polish color names season after season. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Mar 202055min

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