Celebrity Bosses and the Future of Marketing with Rare Beauty's CMO Katie Welch
Girlboss Radio23 Apr 2024

Celebrity Bosses and the Future of Marketing with Rare Beauty's CMO Katie Welch

Discover the all-new Adobe Express mobile app, including Firefly generative AI technology—now available on iOS and Android. Head to adobe.com/express or your app store to download today. This conversation with Katie Welch, the chief marketing officer of Rare Beauty, has been a year in the making. The Girlboss Radio team first met Katie in 2023, and immediately vibed with her warmth, candor and wisdom. Katie has worked as a beauty industry exec for years—her CV includes stints at Victoria's Secret Beauty, The Honest Company, Hourglass Cosmetics and now, reporting into Selena Gomez's juggernaut beauty biz, Rare Beauty. Katie, who just made Forbes' CMO 50 list, talks about how her talented team dreams up marketing campaigns that get results, her thoughts on the potential TikTok ban and how aspiring marketers should think about their careers. Avery and Katie also get vulnerable about the realities of dating with a demanding career. We know you'll love this one. For career advice and BTS of Katie's life, start with her TikTok (where she has almost 100K followers), @katiewelch. New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. Girlboss’ very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(320)

Moj Mahdara, CEO Beautycon

Moj Mahdara, CEO Beautycon

Moj Mahdara is always on the forefront of all things digital. Her current project? Beautycon Media. Beautycon is the global community of content creators, celebrities, fans and brands that come together to celebrate all things fashion, beauty, and style of the Gen Z and Millennial lifestyle. Prior Beautycon, Moj started two other digital agencies, MMA and Made with Elastic. On this episode, Sophia and Moj discuss Moj's college radio station days, creating brilliant brand partnerships, and how today's Beautycon girls embody the Riot grrrl movement. http://www.girlboss.com/    This episode of #GirlbossRadio is brought to you by Freshbooks. If you believe that living your best life includes being your own boss, then you've got to try FreshBooks. Go to Freshbooks.com/GIRLBOSS for your free 30-day trial. And Squarespace. Start building your website today at Squarespace.com. Enter offer code GIRLBOSS at checkout to get 10% off! Squarespace — Build it Beautiful. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Feb 201642min

Jessica Koslow, Chef and Owner Sqirl

Jessica Koslow, Chef and Owner Sqirl

Jessica Koslow has the food world talking. Her restaurant Sqirl's inventive take on breakfast and lunch has customers lining up for her signature rice bowls and jams. The New York Times food columnist Mark Bittman calls her dishes "downright revolutionary". But Jessica's career hasn't been a straight path to the kitchen. On this episode, Sophia and Jessica discuss Jessica's competitive ice skating days, sending a cold e-mail to #girlboss and chef Anne Quatrano, and the exciting future of Sqirl. http://www.girlboss.com/   This episode of #GirlbossRadio is brought to you by Club W. Club W is a revolutionary new wine club that sends you wine directly to your door. Go to Clubw.com/GIRBOSS to get 50% off your next order. And Squarespace. Start building your website today at Squarespace.com. Enter offer code GIRLBOSS at checkout to get 10% off! Squarespace — Build it Beautiful. Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Jan 201631min

Gregg Renfrew, CEO Beautycounter

Gregg Renfrew, CEO Beautycounter

Gregg Renfrew is a serial entrepreneur. She was the CEO of the Wedding List, an online bridal registry company, which she sold to Martha Stewart Omnimedia in 2001. She's also consulted high end brands like Bergdorf Goodman and Intermix. In 2013, she launched her latest company, Beautycounter, a cosmetics line that creates safe, healthy and fashion forward beauty products. On the podcast, Sophia and Gregg discuss Gregg's early days at Xerox, her unexpected foray into politics, and Beautycounter's mission to better the world.   Today’s show is brought to you by Freshbooks. If you believe that living your best life includes being your own boss, then you’ve got to try FreshBooks. Go to FreshBooks.com/girlboss for your free 30-day trial. Today's show is also brought to you by MeUndies. MeUndies makes the world’s most comfortable underwear that come in tons of styles. Head to MeUndies.com/GIRLBOSS to get free shipping and 20% off your first order. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Jan 201643min

Christene Barberich, Global Editor-in-Chief & Co-Founder, Refinery29

Christene Barberich, Global Editor-in-Chief & Co-Founder, Refinery29

Christene Barberich is a media force. As the Co-Founder and Global Editor-in-Chief of Refinery29, Christene has grown the company from a niche website about New York boutique designers into a lifestyle brand that's expanding globally. Before founding at Refinery29, Christene held positions at The Daily, Gourmet Magazine, and The New Yorker. On this episode, Sophia and Christene discuss their parallel career trajectories, brand identity, and the late David Bowie. This episode is brought to you by Squarespace. When you decide to sign up for Squarespace, make sure to use the offer code GIRLBOSS to get 10 percent off your first purchase. This episode is also brought to you by FreshBooks. If you believe that living your best life includes being your own boss, then you've got to try FreshBooks. Go to Freshbooks.com/GIRLBOSS for your free 30-day trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Jan 201649min

Courtney Love, Musician & Actress

Courtney Love, Musician & Actress

Courtney Love is outspoken, unapologetic, and fierce. Her band Hole was nominated for multiple Grammys and their albums Live Through This and Celebrity Skin went platinum. She's also a Golden Globe nominated actress. Courtney's iconic style has influenced the likes of Givenchy, Yves Saint Laurent, and now, Nasty Gal. The two discussed working with Andy Warhol, the price of fame, and their new Courtney Love x Nasty Gal collaboration.  Today's show is brought to you by Club W. Don't ever come home to a wine-free house again. Go to ClubW.com/Girlboss for 50 percent off your first over. ClubW.com/Girlboss Today's show is also brought to you by FreshBooks. FreshBooks makes creating and sending invoices, organizing your expenses, and tracking your hours the easiest part of your day. Go to Freshbooks.com/girlboss for your free 30-day trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Jan 201657min

#GirbossRadio Sophia and Liz Holiday Special

#GirbossRadio Sophia and Liz Holiday Special

On this festive mini episode of #GirlbossRadio Sophia and Liz talk about  nose hair trimmers (among other things) and their #Girlbossmoment of the year! Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Des 20159min

Bethany Cosentino, Singer & Songwriter, Best Coast

Bethany Cosentino, Singer & Songwriter, Best Coast

Bethany Cosentino is the epitome of California cool. She's the front woman and songwriter for the hit band Best Coast, which released its acclaimed album California Nights in May.  The band will be hitting the road with Wavves and Cherry Glazerr for their Summer is Forever II tour in February. On this episode, Sophia and Bethany discuss Bethany's karaoke days in Pasadena, touring with Best Coast, and Little Caesars' pizza ads. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Des 201551min

Sarah Wilkinson, Vice President of Design, Nasty Gal

Sarah Wilkinson, Vice President of Design, Nasty Gal

Sarah Wilkinson is Nasty Gal's VP of Design. She grew up in the UK, went to art school, and worked at ASOS for six years as its Head of Womenswear Design. On the episode, Sophia and Sarah celebrate Sarah's three year anniversary at Nasty Gal, swoon over living in Florence, and discuss bobblehats -- lots and lots of bobble hats. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Des 201551min

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