The Found Podcast with Molly Knuth24 Okt 2023

147: Story Sticks! Narrative Framework as Your Marketing Plan

Hey there, listener. I've shared before that I am (and always have been) a total bookworm. My favorite memories from teaching are getting kids to love reading for reading's sake, not just for points on a quiz. There's something about a great story that makes memories so much more vivid. I can remember exactly where I was, what I was eating, and how I felt while reading a Laura Ingalls book as a fourth grader. I can't tell you the exact title, because memory is like that. We don't always remember the details, but the big picture sticks. In this episode I'm sharing how to use stories to help your big picture stick with your audience by using a narrative framework as your marketing plan. Key Takeaways

"It's so easy to forget the specific facts and figures of something but the compelling nature of narratives stay with us."
Psychologist Jerome Bruner's research suggests facts are 20 times more likely to be remembered if they are part of a story.
In a random group, roughly 40% of people are auditory learners, 40% respond best to visuals, and 20% learn by doing. Stories help each of these types of learners create a mental picture to view in their mind's eye.
Book recommendation: Building a Story Brand by Donald Miller
There are five elements to a story that our marketing needs as well: Exposition (Introducing your team and location), rising action (sharing problems your product or service could solve), climax (advocating for your product or service), falling action (sharing next steps), and resolution (showing the transformative power of your product or service).
"Features or specifics can be forgotten, but story sticks."
Frame your business's best or worst moments into the context of a story and bring them into a narrative structure. Choose the right medium like a visual on Instagram, a long-form blog post, or a newsletter series.

Connect with Molly Find me, Molly Knuth, on Instagram and Facebook. Follow Molly Knuth Media on Facebook and Instagram. Reach out by email: hello@mollyknuthmedia.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(276)

237: The Capacity of Human Potential with Nancy Lynk

In this final episode of The Found Podcast's Ages & Stages Series, I sit down with Nancy Lynk — Senior Vice President of Commercial Banking at US Bank, community leader, mentor, and lifelong learner —...

28 Jan 45min

236: Get Uncomfy: Reinvention, Risk, and Building What You Wish Existed with Liz Garcia

Liz Garcia is the kind of woman who makes you want to sit up straighter, open a new notes app, and finally do the thing you've been talking yourself out of. In this second guest interview of the Ages...

21 Jan 47min

235: Just Go For It: Building a Multi-Passionate Life with Carley Kintzle

In the very first guest interview of the Ages & Stages series, Molly sits down in person with Carley Kintzle a senior at Iowa State University studying agricultural communications and public relations...

14 Jan 34min

234: Less About Proving, More About Impact: An Ages & Stages Reflection

As we step into a brand new year, this episode opens the Ages & Stages series with a personal reflection from me, Molly. In this solo episode, I looks back across my own life — from childhood curiosit...

7 Jan 44min

233: One From the Heart: 4 Women Leading Community Change

This episode is a little different — and honestly, it might be one of the most important ones I've ever shared. Instead of one long-form interview, you're getting four mini-interviews with women who a...

23 Des 202559min

232: Nourish the Body, Feed the Soul: A Conversation with Whitney Sanger of Project Rooted

Whitney Sanger isn't just a nonprofit founder — she's a mother of seven, a Dubuque native, a communications and storytelling pro, and the kind of woman who sees a gap and refuses to accept "that's jus...

17 Des 202557min

231: The Quiet Work of Changing Lives: How One Small-Town Teacher Serves New Families in Big Ways with Sarah Palmer

This week's episode of The Found Podcast isn't about a flashy brand or a viral business story. It's about a woman you'll probably never see on a billboard, but whose work is changing lives quietly, co...

10 Des 202542min

230: Small Acts, Big Impact: Rethinking What Community Service Looks Like in 2025

As we enter December and close out the final month of 2025, this episode brings our year-long exploration of restored, intentional female leadership full circle. We've spent the past twelve months tal...

3 Des 202542min