The Found Podcast with Molly Knuth28 Mai 2024

164: Is social media oversaturated? 2024 Online Marketing Trends Question & Answer

This is one of my favorite things to do ever: take YOUR burning questions and answer them live. Just last month in April of 2024, I had the privilege of speaking to a group of approximately 150 people at the Young Professionals Association of Dubuque, Iowa. They had me in to talk about marketing and how to get seen by more people, particularly through your digital marketing strategies. When I went to this function, I love to share what I know and came prepared with slides, supportive resources, and a 45-minute planned speech. But, as with many programs I've been to before, I felt like the biggest takeaways came from the Q&A portion of the event. When we have an opportunity to ask burning questions from the audience in order to get the perspective of the speaker, it engages the participants and allows for real-time learning and application. This episode is the result of all those fantastic questions the YP attendees submitted. Read below for a preview of some of the topics we cover (and my answers) and a few helpful links for more information! 2:37 Question 1: Where did you get your blazer? Answer 1: Old Navy 3:27 Question 2: How do you encourage a client to utilize all parts of the flywheel in their marketing when a decent amount of local businesses have small budgets? Answer 2: So this is a fantastic question. If you want to know what the heck is a flywheel, go over to my episode from the beginning of May, the very first episode, episode 162. That one's going to be all about the marketing flywheel, and how I encourage my audience or sorry, how I encourage my clients to develop a more holistic marketing strategy. Short story: I would remind you that good marketing doesn't mean you have to pay more for it. It just means that you are doing things in a way that your audience recognizes and appreciates, and you are meeting them where they are. For example, in the attraction phase of your marketing, I really do recommend that you're doing things in your strategy that are getting new eyeballs on you. This could mean collaborations. For example, I bring guests onto my podcast. It doesn't cost them any money to come be a guest with me, but it's opening them up to a whole new audience. If they go and do two podcast guest spots a month, then they're open to two new audiences each month. They're attracting a lot more people in. It's not costing them money. It's just costing them time. And that's helping them really get clear on where their time and energy and efforts are spent for that attraction phase of their marketing. 12:21 Question 3: Have you ever worked on a hiring campaign for a client? And if you have, what was successful and what was not so successful? 24:19 Question 4: Should a business still be using Twitter/X? 27:27 Question 5: What are your thoughts on Pinterest? Tap here to listen to a recent episode on this very topic! 34:31 Question 6: Besides social media, where else should you market in person events? 40:58 Question 7: Platforms such as Facebook, LinkedIn have become flooded with entrepreneurs and businesses competing for the attention of their audience. They've essentially become red oceans (tap here for more info on the blue ocean vs. red ocean analogy). Has the shift away from traditional marketing actually created a large opportunity for some savvy people to leverage it? Helpful Links:

Be a Guest on a Future Coaching Call If you'd like to ask Molly your business or marketing question on a future episode of The Found Podcast, click the link below to enter your name and burning question: https://docs.google.com/forms/d/e/1FAIpQLSchWWpkpdlzqnDJI0ocMcGgCXGkBk_8mIEFPKjLwkQ-W1oLYg/viewform

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Episoder(290)

267: Willing, Not Ready: Nick Kleitsch on Taking Action Before You Feel Prepared

This week I'm bringing you another one from the Molly Invites the Boys to the Podcast series, and this one is personal. Nick Kleitsch has been my coaching client for the past two years, and I have wat...

26 Aug 48min

266: Better Every Day: Dr. Dan Butler on Building a School District Rooted in People

I have a confession. I've been bragging about our school district to basically anyone who will listen lately (sorry to my friends and acquaintances, you did not ask for this)...and today's guest is ex...

20 Aug 38min

265: Wear the Name Badge: What Ed Raber Knows About Showing Up

This month on The Found Podcast, we're doing something a little different. We're bringing the boys in for a few episodes (don't worry, we'll be back to our women founders soon), and first up is somebo...

12 Aug 46min

264: The Messy Middle: What Rebuilding My Business Has Actually Looked Like

Back in May, I was on a Zoom with my friend Jill Carr, mapping out where this podcast is headed in 2026 and 2027, when something clicked. Not a big dramatic moment. Just that quiet click where somebod...

5 Aug 40min

263: The Midyear Check-In Founders Never Put on Their Calendar

We're over halfway through the year, which means I'm having two feelings at once: "how did we get here already?!?!" and "okay, let's actually get moving on the goals I set back in January." If you're ...

29 Jul 19min

262: Six Reasons 2026 Is Your Year to Finally Start That Business

If you've been sitting on an idea for your small town, a business, a side hustle, a project you keep circling back to, and something keeps stopping you every time you get close to pulling the trigger....

22 Jul 48min

261: 7 Truths About Rural America They Don't Want You to Hear

I'm angry this week. Not flip-a-table angry. The kind of angry that makes you sit up and say: this is wrong, and I want to be part of the solution. Rural America has been talked about, talked at, and ...

15 Jul 57min

260: What Table Were You Actually Built For? A Self-Leadership Framework for Small Town Business Owners

This one is personal. Episode 260 is a solo cast, and it's the episode I've been sitting with for a while. I'm sharing what's been happening in real time in my career this year, not as a pivot story o...

8 Jul 34min