The Found Podcast with Molly Knuth25 Jun 2024

167: Coaching Call "How do you keep up with the algorithm?" with guest Alex Monaghan

In this episode format called "Coaching Calls," a small business owner/entrepreneur is given an opportunity to submit a question they would like me to answer about marketing, business growth, personal development, or anything that's on their mind! Today's submission is from a fellow marketer in northeast Iowa, Alex Monaghan of MAK Marketing, who asked, "How do you keep up with the algorithm?" This is a layered question, but it's one I think we all need a reminder of as we promote our products and services, specifically on social media. Key Takeaways:

"The Meta algorithms, so Facebook and Instagram, and those are really driven by engagement. And engagement on those platforms looks like a hierarchy of interactions."
"A video engagement is considered a three-second view."
"What might my ideal audience be looking for? What are the words they're going to use? What are some of the phrases that they might search? And we want to make sure that we include those in our titles and in our captions to help those algorithms serve our content more."
"So I've learned over the years, there is…a very distinct difference between marketing for a product based business and marketing for a service based business."
"My perspective has always been to just give, and the right people will find me."

Time Stamps: 3:27 Meet Alex 7:04 "What is an algorithm?" 7:47 Meta algorithms 10:09 TikTok algorithm 11:24 YouTube & Pinterest algorithms 13:25 Timing the algorithms 23:03 How much is too much information to share? A little more about Alex and MAK Marketing Co MAK Marketing Co is a full-service marketing agency that helps rural, family-owned businesses bring their stories to life. MAK helps their clients anticipate market trends and consumer needs, ensuring that they are using marketing strategies that are relevant and effective in the long term. From creating logos and branding, graphics, and print designs, to email marketing, social media marketing, and the strategy that unites it all, MAK helps their clients innovatively grow and connect agriculture businesses to their clients, one story at a time. Connect with Alex and schedule a free consultation at https://www.makmarketingco.com/ or reach out to alex@makmarketingco.com. Be a Guest on a Future Coaching Call If you'd like to ask Molly your business or marketing question on a future episode of The Found Podcast, click the link below to enter your name and burning question: https://docs.google.com/forms/d/e/1FAIpQLSchWWpkpdlzqnDJI0ocMcGgCXGkBk_8mIEFPKjLwkQ-W1oLYg/viewform

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