Lily’s Sweets: Cynthia Tice

Lily’s Sweets: Cynthia Tice

When it comes to launching a multi-million dollar brand, Cynthia Tice was a late bloomer. Nearly 60 and looking for a healthy way to satisfy her love of chocolate, she set out to make an indulgent, sugar-free version, sweetened with stevia. After some disastrous early recipes, Lily’s Sweets launched nationally in Whole Foods, with just four employees. Cynthia correctly predicted that a growing number of shoppers would willingly pay for healthier treats, and just ten years after launch, Lily’s Sweets caught the eye of Hershey’s, which acquired it for $425 million.


This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant, with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.


You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(803)

Men's Wearhouse: George Zimmer (2019)

Men's Wearhouse: George Zimmer (2019)

In 1970, George Zimmer was a college graduate with no real job prospects and little direction. That's when his father, an executive at a boy's clothing company, asked him to go on an important busines...

29 Aug 20221h

HIBT Lab! Yolélé: Pierre Thiam

HIBT Lab! Yolélé: Pierre Thiam

Pierre Thiam was robbed within days of arriving in New York City. It was 1989, and he had just traveled to the U.S. from Senegal to study chemistry and physics. This chance incident, however, set Pier...

25 Aug 202241min

Jo Loves: Jo Malone CBE (2020)

Jo Loves: Jo Malone CBE (2020)

As a girl in 1970s London, Jo Malone learned how to make face creams by going to work with her mom at a private skin care clinic. By the time she was in her 20's, Jo was running her own skin care and ...

22 Aug 20221h 16min

HIBT Lab! Babish Culinary Universe: Andrew Rea

HIBT Lab! Babish Culinary Universe: Andrew Rea

Growing up, Andrew Rea dreamed of becoming a Hollywood filmmaker. But the special effects production job he landed after college left him feeling…uninspired. After a series of creative defeats and mou...

18 Aug 202246min

Roblox: David Baszucki

Roblox: David Baszucki

In 2003, David Baszucki wanted to go viral. He had already sold a company that made educational software, and now he wanted to build something with mass appeal; with build-your-own avatars and myriad ...

15 Aug 20221h 1min

HIBT Lab! Universal Standard: Polina Veksler

HIBT Lab! Universal Standard: Polina Veksler

In 2014, friends Polina Veksler and Alex Waldman went clothes shopping at a major department store. To Polina’s surprise, Alex’s options were quite limited, and tucked away in one of the store’s less-...

11 Aug 202247min

Noom: Saeju Jeong

Noom: Saeju Jeong

When Saeju Jeong moved from South Korea to the U.S. in his mid-20's, he barely knew anyone, didn't speak much English, and had only $5,000 in savings. Today, he's the CEO of Noom, one of the most popu...

8 Aug 20221h 10min

HIBT Lab! Quaise Energy: Carlos Araque

HIBT Lab! Quaise Energy: Carlos Araque

Growing up in Colombia, Carlos Araque and his father liked to take apart bicycles and motorcycles then put them back together. This love of tinkering led Carlos to study engineering at MIT and eventua...

4 Aug 202239min

Populært innen Business og økonomi

dine-penger-pengeradet
stopp-verden
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
lydartikler-fra-aftenposten
finansredaksjonen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
utbytte
pengepodden-2
morgenkaffen-med-finansavisen
rss-markedspuls-2
livet-pa-veien-med-jan-erik-larssen
lederpodden
okonomiamatorene
rss-investering-gjort-enkelt
stormkast-med-valebrokk-stordalen
flypodden
shifter