Chelsea Hirschhorn: Frida Founder and CEO
Second Life30 Sep 2024

Chelsea Hirschhorn: Frida Founder and CEO

Chelsea Hirschhorn is the founder and CEO of the fertility, pregnancy, and infant product company Frida. Chelsea originally worked as a lawyer, first as a bankruptcy attorney during the 2008 financial crisis, and then as associate counsel and director of special events for the Miami Marlins. But after a few years, she realized that she’d built a self-sufficient business at the Marlins and started to think about other opportunities for growth. At the same time, she’d started a family, and when her son got his first cold, she pulled out a Swedish nasal aspirator called a NasFrida that her neighbor had gifted her a few months prior. She used it and thought, “Why isn’t this product available in every corner of America?” As it turned out, the neighbor, who had a business importing and selling NasFridas, was looking to sell theirs and close up shop. Chelsea took a risk, bought the stock, and the NoseFrida was born. She quickly got the product into pediatrician’s offices and began sourcing and creating new ones. Today, her company, Frida, has over 150 products; is available in major retailers like Target, CVS, and Walmart; and is carried at more than 430,000 distribution points in 45 countries. The brand offers postpartum solutions, fertility aids, and recovery kits for C-sections and incomplete pregnancies. Today, Frida is known as a massively helpful brand for new parents and hopeful ones.

Episoder(653)

Who What Wear with Hillary Kerr: Celebrity Dentist Dr. Apa Gives the Scoop on Celebrity Smiles

Who What Wear with Hillary Kerr: Celebrity Dentist Dr. Apa Gives the Scoop on Celebrity Smiles

Dr. Apa is a celebrity-beloved cosmetic dentist whose patients include the Olsen twins, Chloë Sevigny, Lucy Hale, and Spike Lee. He has pioneered a revolutionary technique of creating and setting unique veneers according to a person’s facial structure. In this episode, he gives Hillary the inside scoop on what makes Hollywood smiles look natural. Plus, he’s sharing how to find a dentist you can trust and some tips on oral hygiene that you probably haven’t heard before.

13 Jul 202236min

Steph Chen: Founder and CEO of Anyday

Steph Chen: Founder and CEO of Anyday

Steph Chen is the founder and CEO of Anyday—a modern cookware brand that makes products just for the microwave. Anyday dishes help you poach, toast, blanch, and even simmer food using the humble microwave. So far, the company has amassed major fans, including Momofuku founder David Chang. Steph was born in Hong Kong and moved to California when she was just three years old. After college, her father invited her to join the family business. Instead, she chose to explore a few different lives: Steph cooked in a restaurant in Hong Kong, worked at a plant-based company called Eat Just, and has even assisted Alice Waters at her iconic Chez Panisse. This episode, hear Steph’s journey to creating her own cookware line centered around the microwave, and why she’s betting big on this overlooked kitchen appliance.

11 Jul 202250min

Who What Wear with Hillary Kerr: Chris Horan, Stylist for Barbie Ferreira, Charli XCX, and Benny Drama

Who What Wear with Hillary Kerr: Chris Horan, Stylist for Barbie Ferreira, Charli XCX, and Benny Drama

Chris Horan has styled looks for Hollywood’s newest and most-daring generation of entertainers—from Euphoria’s Barbie Ferreira and her pearl dress at the Met Gala to Charli XCX’s all-leather looks for her North American tour. In this episode, hear how Chris began his styling career as a teenager growing up outside Los Angeles. He also shares how he works through his creative process and the essential items he keeps in his kit.

6 Jul 202235min

Kimberly Snyder: Founder of Solluna, Best-Selling Author, and Holistic Wellness Expert

Kimberly Snyder: Founder of Solluna, Best-Selling Author, and Holistic Wellness Expert

Kimberly Snyder is a nutritionist, holistic wellness expert, best-selling author, and founder of Solluna. After college, Kimberly traveled the world to learn how people eat. She found that the old saying, “You are what you eat” isn’t quite true—rather, you are what you digest. Kimberly took what she learned and wrote the Beauty Detox book series, while also working as a Hollywood nutritionist for clients like Drew Barrymore, Reese Witherspoon, and Channing Tatum. This episode, hear how her journey as a writer and nutritionist took new shape after the unexpected death of her mother, and how this sparked her interest in holistic wellness and entrepreneurship.

4 Jul 202254min

Who What Wear with Hillary Kerr: Fashion Designer Thakoon Panichgul's Pivot to Direct-to-Consumer Business

Who What Wear with Hillary Kerr: Fashion Designer Thakoon Panichgul's Pivot to Direct-to-Consumer Business

Fashion designer Thakoon Panichgul became an industry darling when he was one of three recipients of the prestigious CFDA/Vogue Fashion Fund in 2006. More than a decade has passed since, and the Thai American designer is ushering his namesake brand into a new era with the same clean construction—this time with a direct-to-consumer business model. On this episode, Panichgul shares how he’s adapting to a changing fashion landscape and what he’s learned along the way.

29 Jun 202236min

Deepica Mutyala: Live Tinted Founder and CEO

Deepica Mutyala: Live Tinted Founder and CEO

Deepica Mutyala knew she wanted to start a beauty brand at 16 years old. After a viral video gave her the opportunity, she went on to do just that. Mutyala is the founder and CEO of Live Tinted, a makeup company on a mission to champion beauty for all skin tones. Her products work on addressing skin concerns such as hyperpigmentation and dark spots, with a focus on making products for all shades. The brand is also known for its best-selling Huestick, which is an eye, lip, and cheek product that balances skin tone. At one point, it had a 10,000-person waiting list. Before founding Live Tinted, Mutyala worked at Victoria’s Secret as an inventory analyst and Birchbox, where she managed brand development and strategy. On this episode, hear how Mutyala treated every day like business school and then took advantage of a unique opportunity to fulfill a childhood dream.

27 Jun 202253min

Who What Wear with Hillary Kerr: The #PillowTalkDerm, Shereene Idriss, Mythbusts Mainstream Skincare

Who What Wear with Hillary Kerr: The #PillowTalkDerm, Shereene Idriss, Mythbusts Mainstream Skincare

Shereene Idriss, MD, aka the Pillow Talk Derm, has made a name for herself by being honest and transparent not only to patients at Idriss Dermatology in NYC, but also with half a million followers on Instagram who flock to her #PillowTalkDerm series for a no-BS take on products and treatments, plus education grounded in skincare science. On this episode, Idriss shares with Hillary her opinion on what is and isn’t worth spending your money on, what factors to consider when building out a skincare regimen, and the drugstore staples everyone should own.

22 Jun 202242min

Melanie Masarin: Founder and CEO of Ghia

Melanie Masarin: Founder and CEO of Ghia

Ghia founder and CEO Melanie Masarin grew up in Lyon, France. Lyon is a city that prizes its alcohol, which is often on the table and shared with friends and family. But when Masarin felt sluggish after a night of drinking wine, she found herself reaching for nonalcoholic beverages. When she couldn’t find a mocktail as interesting and intricate as the cocktails she loves, she set out to create her own. Hence, Ghia—a line of drinks inspired by Mediterranean aperitivo culture, including recipes such as Agrodolce and Sweet Solo—was born. On this episode, hear how Masarin drew from her experience heading retail at Glossier and strategy at Dig Inn to create a new type of beverage brand.

20 Jun 202244min

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