Week 4: Presentation on Designing Microsites with Eileen Burick
analucianovak10 Des 2013

Week 4: Presentation on Designing Microsites with Eileen Burick

We are doing an educational series on microsites, which are often mistaken for landing pages. Over the next four weeks, Eileen Burick, President and Creative Maven of Burick Communication Design will share her expertise on the following topics: 1. Definition of a targeted, singe-theme microsite marketing platform; Best practices and mistakes to avoid when creating a microsite 2. Differences between a microsite and landing page; When should you use a landing page and when do you need a microsite? 3. Benefits of a microsite; Characteristics of a microsite & principles of microsite design 4. When should I use a microsite for my brand's multi-channel marketing campaign? Case studies and Results According to an article in Website Magazine, Single-page site design — a hybrid of sorts, between a Microsite and a Landing Page -- is among 2013’s hottest trends, and for good reason. 2014 will only accelerate this trend — save the date for Tuesday, November 12,19, 26 and December 3 from 2:00-2:30pm PST See more at: http://www.websitemagazine.com/content/blogs/issues-pro/pages/ess

Episoder(68)

Week 3: Characteristics of a #Microsite with Eileen Burick, Burick Communication

Week 3: Characteristics of a #Microsite with Eileen Burick, Burick Communication

We are doing an educational series on microsites, which are often mistaken for landing pages. Over the next four weeks, Eileen Burick, President and Creative Maven of Burick Communication Design will ...

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Week 2 - Microsite Series with Eileen Burick, Burick Communication Design

Week 2 - Microsite Series with Eileen Burick, Burick Communication Design

We are doing an educational series on microsites, which are often mistaken for landing pages. Over the next four weeks, Eileen Burick, President and Creative Maven of Burick Communication Design will ...

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Week 1: Microsite Series with Eileen Burick, Burick Communication Design

Week 1: Microsite Series with Eileen Burick, Burick Communication Design

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Linkedin Diva Lori Ruff,Carol Smith CEO: Profit by Linkedin

Linkedin Diva Lori Ruff,Carol Smith CEO: Profit by Linkedin

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Throughout her life, Anne Martin has served as a model of reinvention to many people.  In 1993, she decided, after fifteen years of practice, that a legal career no longer fit her definition of a succ...

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Joshua Zerkel is the founder of Custom Living Solutions; former president of NAPO-SFBA and is a Certified Professional Organizer. He is also a recognized SF Green Business owner.  Joshua will be shari...

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Hal King, Founder, Business Strategist with a BA at Stanford University and MBA, Harvard Business School Jon Wells, award winning designer,designer, writer, filmmaker and insightful brand strategist ...

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